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Episode 12 - Rob Farmer
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Why does Nissan stop making certain cars? Rob Farmer (Senior Director at Nissan) breaks down how they decide when it’s time to discontinue a model.
Categories:News/Community
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What's the process for discontinuing the
vehicle?
>> Oh,
>> and how does that come about? What's the
decision-m process? What are they
looking at to see? It's time.
>> Yep. Yep. Yep. It depends. Um sometimes
uh
products just age and they just get old
and it gets to the point where
uh the technology is old and it's not
profitable to continue making it. You
know, I think a great example there
right now is sports cars. What is the
future of small manual transmission
two-seater sports cars?