The What It Takes Podcast - Episode 5 - Brian Wallace

I think a lot of companies they go into sales mode and the first thing that they do is be unremarkable and compare themselves to everybody and they don't seem to understand that if they tell a better story than everybody in the industry they're going to get a much larger reward if they can actually hit that >> right. >> Okay. In that world you can say we better guarantee and we use high quality paint and people are happy and we're going to cover your furniture. >> But everybody can do that. Everybody's got the same story. What makes you special?