Business Lesson from Richard Branson (Virgin Founder) [Archive]

to start you off with a mindset story so you understand that instead of being frustrated what where you are you can actually try to think of how you can go around it another way this is done by the way is Richard Branson did the same thing Richard Branson writes in one of his books Richard Branson is owner version Atlantic a and a bunch of other companies he writes in one of his books that he wanted to get in the back of every seat a little video screen but nobody would lend them whatever was the $15 million they needed to do it so he called up boing he called up airb said listen if I buy new planes will you throw in the video cameras the the cameras in the back they said sure So instead of getting the it was easy for him to borrow like 15 billion and 10 million cuz for planes the companies already arranged the financing and that's how he ended up with the newest Fleet of all the companies simply because he felt that people would be happier flying and less kety if they had the videos to watch while they were flying