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How to Promote a Coffee Brand for $0
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A practical brainstorm on getting a coffee brand noticed without paid promotion. Jake and the hosts talk through making the product and the content do the work. #ClappyAndFrank #CoffeeBrand #SmallBusinessMarketing #OrganicReach #BrandBuilding #PodcastClips
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So if you have no money
and you let's let's go to an example um
our coffee brand clapping Frank coffee.
>> Yeah.
>> So what do you advise someone to do if
they have they have the roasting
machine, they have whatever the facility
what are the three steps now they're
going they should do to promote their
coffee brand at zero dollars?
>> All right, so
zero dollars we're going to assume
you have a phone. Most people have a
phone.
If you don't
there's this great thing called the
Apple Store. No, I'm just kidding.
Um but
we're going to take out our phone and
we're going to point it at everything
that we do.
It doesn't have to be our own face. It
could be the roasting process, putting
it in the bag
uh making a cup of coffee in the
espresso machine or drip pour or
whatever it is your your style is.
>> Drip pour it's I think it's called pour
over no what's
>> Pour over or drip coffee whatever you
like. I I like coffee always but
um we're going to take our camera and
we're just going to start recording cuz
that is the hardest step of the whole
process is putting that time in to start
collecting content. We don't even have
to worry about what we're going to do
with it yet. That's the beautiful part
is
you just got to collect.