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Major Transformation Underway at Upper Crust North! A Stunning Modern Look and Exciting New Menu.
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We're still OPEN for delivery, pickup, or dining in our outdoor tent! Upper Crust Lakewood 📍 95 East Kennedy Blvd, Lakewood 📞 732-243-8226 🌐 uppercrustlakewood.com Enjoy Two Special Promotions! 1. Get 10% OFF your first online order! Use promo code EFRAIM FEDER at checkout. Online orders only.
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Auto-generated transcript. Not time-synced to the video.
All right, guys, there's something major
happening at the Upper Crust North. Here
we have Slummy Green, the owner. Slummy,
tell us what's happening at your new
store coming soon in Lakewood Township.
>> So, thank you, Rabbi Ephraim. So, it's
actually going to be the same store just
with upgrades.
Uh we're going to be remodeling the
entire decor of the restaurant. We're
going to be creating a much more
relaxing, beautiful, updated vibe um
with the decor. We're going to be
getting
um new dishes, new plates, um a new
vibe, a new atmosphere.
>> A new sign?
>> signage. Yeah, we're going to get new
signage. We were working on that. We
should be getting it hopefully within a
week or two.
Um yeah, I'm excited to show you. Let's
do it.
>> I would to do this store. I don't think
I was ever here, your old store.
The food I hear was delicious. I'm sure
you're going to continue that much
better. Let's go inside and let me show
the people what we're doing. So, I think
you started construction. When did you
start construction?
>> actually started on time, Gedaliah. We
started, yeah, right after Rosh Hashanah
we started. Um so, let me just tell you
a little history about the store. So,
this restaurant was built 12 years ago
for a very famous, popular restaurant
called Carlos & Gabby's. For some reason
in Lakewood, that restaurant was not
Matzliach, but 2 years after they
opened, the owner of Carlos & Gabby's
opened up the Upper Crust. I managed it
for 2 and 1/2 years, about 3 years, and
then about 6 and 1/2 years ago I bought
the Upper Crust. So, when they built
this place, they built it originally for
Carlos & Gabby's, a Fleishig restaurant,
12 years ago, and not almost not a penny
was put into the restaurant since then.
So, I think we are way past overdue to
uh enhance and
uh give a better experience to our
customers, and that's what we're doing
now. And I'm excited to show everyone.
>> the design looks beautiful. I mean, you
can't see too much, [clears throat] but
I see the
you're having this beautiful, nice
curved uh what's the what what is this
called?
>> going to have a beautiful, nice arch
over here. We're going to be putting
putting tiles in the inside of the arch.
The back wall that you see over there,
we're going to be putting very, very
nice, beautiful tiles there also to
match our theme and concept.
>> What's going to be over here?
>> So, over here we're going to have um two
um hosts, two people to greet you, take
your orders, help you out with your pick
up orders, um make sure that you're
comfortable having a great experience in
the dining experience as well. Um we're
going to have over here a lot of
equipment, new equipment, updated
equipment to help us enhance our
espresso. We're going to be bringing in
fresh beans, grinding our espresso per
each order. Um we're going to be making
all frappuccinos, milkshakes, different
lattes, um specialty drinks, and it's
going to be a very, very, very relaxing,
cozy, um concept at that drink station
over there.
>> All right, and right over here I see
this
like three, four windows. What's going
to be over here?
>> Yeah, so we got over here three, four
windows. We customized these size
windows. Uh we couldn't find anywhere
local to get the size that we needed. We
wanted it Idea was to have a very, very
uh big window to make the room airy.
The reason why we put up this wall here,
this wall was not here before and is
because we are actually bringing in now
uh and we're going to be starting to
make events in-house. Um so,
when we're not making events, which is
going to be um
basically every day by lunch um up until
like 6:00, 7:00, we're going to use the
entire restaurant for the restaurant. At
dinner when we are scheduled for an
event, like Shabbos, corporate meetings,
parties,
>> Everything will be kosher. Yeah, it's
going to be everything.
>> pasta, fish, salad, desserts, um
anything you could think of. This wall's
here going to be full of the
soundproofing, so it doesn't disturb any
of the customers when they're dining in
there. We're going to have
soundproofing, so it's comfortable and
with big wall, and the windows are going
to be there so that when we're not using
it as an event room, it will be nice
windows that are going to give it a nice
big open feeling to both sides of the
room and it's going to feel like one big
room.
We also got over here these massive
doors. Again, we custom doors. It cost a
lot of money. We took us a while to get
them in stock, but we wanted to do that
in order to give you that nice custom
that nice open feeling when you're in
the restaurant.
>> the kitchen? Where's the kitchen?
>> The kitchen is going to be behind there.
We're not doing any work in the kitchen.
Um
>> you're still operating. There's a lot of
food going on.
>> full force. We have a
very very spacious big tent already.
It's been there for about 5 to 6 weeks
already. We're going to have it for
another week or two until we move back
into the restaurant.
>> Oh, you're actually opening a new store
in a week or two?
>> We're going to be moving in slowly in
about 2 weeks. Um we won't have
everything finished then. Um we will
have maybe a missing fixture that we're
getting customized or whatever it is,
but it's going to be nice and relaxing
and comfortable there.
>> you're you're fully open. You can buy
>> Fully open. We're doing a tremendous
amount of takeout and deliveries out
Hashem. And dining we got this nice cozy
area for dining.
>> And over here is the manager. What's his
name?
>> My name is Ruven Sasson.
>> Ruven. Nice to meet you, Ruven.
Beautiful.
>> So, this is our kitchen. It's a very
very small part of our kitchen. Our
kitchen is like way bigger. Goes that
way. It goes further that way. Here we
got our brick oven pizza oven which
actually the machine came imported from
Italy.
Um yeah, the temperature goes up to
900°.
Um so, you could cook a pizza in in a
minute and a half. We tend to cook it a
little bit slower because it gives you
that nice crispy crust when you cook it
a little bit slower as opposed to doing
it really really fast. So, here our
friend this is Memo. He's our main prep
guy.
Um here he's making right now our
homemade mozzarella sticks. So, what we
take is we have this 40 lb brick of
mozzarella. We cut it down to size. We
bread it two times so that way you have
that nice crisp but the cheese stays
inside and the cheese stays nice and
gooey and delicious.
>> I love your iPads, the menu. I can to
the menu or is
>> Yes. Of course. We're going to be
updating the menu. We're going to be
keeping most of the items on because
they're big big sellers, but we're going
to be adding on some other new items
that customers been requesting and
taking off some things that didn't go
weren't as popular.
>> Okay, what's this? Potato skins?
>> So, these are our potato skins. What we
do is we bake the potatoes first, then
we hollow them out. We fry the outside
so that it gets nice and crispy and then
we fill it in to order
um with uh different vegetables and
ingredients that you want. We top it off
with melted cheese and it's our cold on
loaded potato skins. As a customer you
see we are fully open. We are doing Uber
orders. We got deliveries, takeouts. We
are um
right now based out of our kitchen.
Usually we're in the front of the
restaurant, but with everything is fully
functional and we got everything on the
menu for you to enjoy and to serve.
>> The address is 50 the hash is KCL and
the phone number is 732-243-
and the address is 95 East County
Boulevard. You can check us up online at
upper crust liquids.com.
Thank you so much for having me. I
appreciate a lot of it and remember to
call me back when you open.
>> I mean, thank you very much for having
me coming down. I really appreciate it.