Does Mint Media Use AI for Videos? Yes and No. Here's Why.

mid media video for edn take one all right let's go rolling [Music] there's a tremendous Buzz about AI artificial intelligence there probably isn't a day that goes by that we admit media aren't asked why don't you just use AI we were actually recently asked about doing an interview with a dead person just use AI yes an actual request AI is tremendously powerful however it does have its limitations Sims used to always say an educated consumer is our best customer you as an executive director should know what it is that you could demand from your video vendor we're going to start with an example a brand new project for Yeshiva Tara tibila and erikarets we're going to explore both the pros and cons of AI see the results for yourself [Music] when we initi initial production [Music] detail is to understand your vision to understand your strategy to understand your objectives yes it's going to require hard work but its importance cannot be overstated let's let AI have a chance at this if it works out that'd be amazing [Music] foreign [Music] you can't imagine what it's like for the the boys who the only thing that matches their tattered and torn clothing is the pieces of asbestos that are constantly being rained down like most deceivers we really need your financial assistance we're we're really really desperate that didn't really work out designing a successful video strategy is a complex a nuanced art a key insight for starters is to focus on building a strong brand don't just focus on the need the main point of a video and the videos that we create at Mid media is to portray you as a winner as a place that is thriving a place that is growing donors love to be part of a winning team and a winning story foreign Ty is done someone has to go through all the hours of footage to strategize how to best give over the story a big part of my job is to find the right pieces to put next to each other a common example would be a rebbe discussing the warmth of the Yeshiva and then backing it up so to speak with the talmud directly afterwards discussing the special rabbitama relationship let's have ai give this a shot oh [Music] [Applause] [Music] there's a certain warmth that our Yeshiva has that really sets us apart from the other places there is such energy such as shmax such fire the base Madness is really warm now when I say warm I mean like mirror Shanghai warm the bokaram sense that warmth that kashmock from the rebbe and it gives such a unique flavor yeah of course our lunch is hot we have hot pockets and hot dogs with Hot Chili Pepper that's what's amazing about the Yeshiva foreign to put out an impactful video what you really need is someone with the right sensitivities who will go through all this footage with a fine-tooth comb to find what gives your Yeshiva their unique flavor after we have a rough draft of the narrative someone has to go and make sure everyone sounds Flawless take him for example a number of um the factors uh circumstances can uh go to or to blockers or a growth so the message was totally On Target but his delivery was a little poor when someone's watching a video there has to be a good flow and poor speech can get in the way of that so part of my job is to make sure that everyone sounds totally perfect now let's see how AI handles that [Music] number of circumstance effect can go into a growth hmm really what I was looking for I think you can agree but where AI is incredible an audio cleanup it's fairly quick it cuts out all the background noise and all you're left with is pure crisp professional audio quality if you receive a final product and you're not happy with how the audio turned out reach out to your vendor and maybe they'll be able to do something very quick with a few AI tools many projects come across my desk with still images pictures videos either have unwanted people or unwanted objects in the background that distract the message that you are trying to convey the process of removing them could be long and tedious I'm already seeing a lot of success with AI generators with companies such as Adobe Photoshop with their new AI generator Firefly with just a few keyword prompts a job which previously could have taken hours can now be rectified in a matter of seconds [Music] thank you I am confident that these will only get better as time goes on of course it's going to have its limitations [Music] thank you [Music] in your next video project if there's something that is bothering you something that you think that could be corrected to an AI generator speak to your video production vendor find out what AI can do for you in conclusion yes AI is a very powerful tool however it is just a tool and a tool is only as good as those who are using it as an executive director you are now that educated consumer who's the best client armed with the knowledge of what your video producer can and cannot do for your next video [Music]