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How to Select Wines

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Moishe Mayer avatar
Moishe Mayer

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What is she? You know the guy, he says, "While we wait, we hydrate." >> He's a very cool character that cooks >> and while he's waiting for his big season, while we wait >> like a south guy. >> Yeah, we hydrate. >> I love that line. Tell me something that I that I want to know about wine when I'm not such an expert in in in wine buying. Obviously, you walk into any one of your stores, you can ask the guys. I'm sure they'll help you. But I walk into stores >> sometimes I do feel like there's people that are selling me products because they want to sell a certain product. I have to trust them. Obviously, you have great guys working there and I've had that in the past. But if I'm not in the area of your stores, what's my first step? What am I looking for for I'm a low to medium guy on low to medium price. I want a decent wine for Chabas or for for for just a Y or something like that. >> The truth is this is it. Because if you walk into my store, you don't have to say anything. I know exactly what you're going to appreciate. You tell me, Moshi, I want wines from$25 to $40 bottles. I prepare you a case that you'll walk home, you'll go home and you won't have like one not one bad bottle and it's not my ego. It's the same like I would ask you me prepare me dinner for five people. Right. >> Right. Absolutely. >> So I cannot speak for other stores. But usually a store that's 20 years in business has knowledge. So if you go in and you tell him, always tell them I loved these three wines. I didn't like these three wines. So if somebody that has a pallet is known for a guy that has understanding, he'll be able to pair you up. So I can't speak for other stores, but my managers, for example, you know what I'm going to do with this bottle? When we finish, this bottle is going to be here. They've tasted this wine many times. I'm not going to tell them what it is. I walk in with a shopping bag, pour it to my manager, and tell them, "Do you like it or not?" They'd be like, "Oh, some of them would say, I know what it is. Oh, it's California. I've had it in the past. No, I don't like." and then I'll open it up. So, I actually trained my managers and I trained myself also. We had a salesperson two days ago walking into the store with many wines. I told them, don't tell me the price, pour glasses for us, >> and one of them we loved and I actually gave them an offer. I want to buy a pound. But I'm saying that so it really has to do with either you trust the person. Same like you walk into a takeout, right? There's things that are full of sugar and people like sugary food, >> right? Right. >> But then if I would walk into a takeout, I'll be like, I don't like any any sweet corn beef. What can you recommend? >> If the guy gives me three times something sweet, I never walk in there. >> Right. Good point. That's a great point. It's basically that boils down for me. Somebody that walks into a wine store and I'm like, "Wa, this is a lot." >> You talk to the person, tell them what you know, what you feel, what you like, your price range. >> Yeah. >> And then he's going to be the best option for you to get you to where you want to go. I love that. That's uh that's the truth.