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[Music]
good morning this is Naomi Nachman on
table for two on the knock'em Siegel
Network our show is sponsored by
marzipan bakery you one taste is all it
takes for those of you don't know me I'm
Naomi Nachman I'm about all the food all
the time we are going to have a crazy
amazing show today this is actually part
true of last week's show we it was such
a big show that we needed to do it in
two parts so we are continuing the
conversation right here today we are
actually meeting on a Wednesday I have
two super star chefs right here in the
studio plus the guys the family team
from spices Phyllis Mikey and Bella all
the way from New Jersey of joined us so
everyone got here today I'm so we are
very very excited we are in the studio
got a big pile in front of us of food so
we are ZK and I are very very happy
right now where I'm munching on some
Gribben while I finish up the intro to
part 2 today so I mean Ackman i'm about
all the food all the time I lasted I
love shopping for work cooking anything
food related I'm a kosher personal chef
by business is called the Aussie gourmet
I give cooking classes okay therefore
people for Shabbos Y on top any time you
feel like cooking you can give me a call
I'm you can join my cooking adventures
which you know are coming up to Thailand
soon and my kosher food traveling and
sharing your great food ideas but if I
want to hear from you guys please email
me Naomi at Markham Siegel calm and tell
me about your foodie adventures so I
love I love the feedback that everyone's
given me and we're going to address a
couple of questions and stuff Nick on
next week's show next we will actually
be preparing for BBQ season super
excited about that so we are right now
in the studio getting very excited
because I've got a lot going on as ice
oh just recap a little bit fellatio
we've got we've got the tile and trip
coming up and giving cooking classes air
and I'm learning so much about Vietnam
about where I'll be giving classes you
know they hardly have milk there so they
drink their coffee with condensed milk
because they couldn't get fresh milk so
they used condensed Kinane screams I'm
going to be experimenting making coffee
with condensed cream at home so Simon's
bring out listen out for my call because
we're going to do some experimenting
together with coffee alright continuing
part two of last week's show into this
week I've got with me in the house
chef Motors slash Moshe Wendell
and he was the executive chef and owner
of the amazing Paradis restaurant and
he's in the show today continuing from
last week and he's got his best foodie
buddy Alex written Rama from fireside
who's let's recap for the listener to
miss a bit of last week's show um you
left you you closed down Paradis
assaulted you sold it really yeah good
for you well yeah I mean come on like
John business to make a little money
honey don't have money sometimes um and
you have now opened up the Beast tell us
can you tell me a little bit about your
background where did you say did you
love cooking at home talk up talk to us
from the beginning I'll be honest I
never really liked uh was like a huge
passionate chef guy originally I am you
know my father kind of thought I'd be a
dishwasher to pump gas and it would
dishwasher and my first dishwasher job
had dishwasher had me fired and I'm kind
of because I was terrible no I don't
like that no I wasn't good at it sure so
I beg there the chef to keep me on chef
Phil Reynolds was a long time ago so
gently 22 at least 22 years ago I think
how old were you 16
yeah I beg and get a job so you let me
prep for like three seven
an hour which took me like all day to do
basic stuff now that I would kind of I
kick somebody out four and eventually
enough people messed up I just kind of
made my way up the ranks in the kitchen
and then about two years in the cooking
event place they I promoted to sous chef
and I went on a trip to France and I sir
had my eyes open I've been working
what's called stashing like it at other
restaurants at more high-end ones so
kind of my eyes were open that what I
was doing was gonna be all end all the
food so I was able to do all my days off
de France I really saw a really all
absorbing food culture so when I came
back I kind of quit my job immediately
and went to go work in other places and
you know got really blessed I worked for
a really good chef for like five years
and it just teach me about food but
taught me about you having your own
business I mean he's owned his own
restaurant for her he's got to be played
it was almost 20 years and I was there
so that was well over a decade ago -
Nikki almost to that kids meal at this
point and long story short I'm actually
I left there
my first chef job last in a couple of
weeks Geelong funded the way love and
very optimistic I mean you know they
tried their best things happen the
restaurant business and they kind of you
know back before there was Craigslist I
used to just take my resume you know
sliding their doors so what the Philly
were I was kind of living at the time
they're working in Jersey for a long
time and I took my resume under this one
door not really knowing how well-known a
restaurant it was and I was there for a
couple of weeks it turned out is one of
the most regarded best crops in Philly
and that was where I started making my
bones and working in the more my
question though is this is you but not
worry sure at the time no no and then
start keeping culture only 28 years old
correctly this restaurant this is me and
the other owner was Jewish I was the
chef but for client I was was Jewish I
think like that like big Adrian was our
biggest seller what inspired you as
someone who's had the best of the non
kosher world to become kosher it's
fascinating
I was just slightly getting older and
whatever you know getting overlooking
some amazing right yeah I suppose why
you mentioned constraints earlier you
know part of cashews and a lot has
constraints it gives you a context to
work
wouldn't I love that yeah so um you know
and then when I came to culture it was a
very different scene now there were some
people doing really cool stuff and in
the models are still around
yeah mics are still around I don't know
a whole different life is actually still
around I just still around the vana is
selling the people of the people of
Livanos you'd be surprised one of them
is like basically kind of like a partner
the other person bound family I'm very
close to courser mom you know you know
levana was here in the studio last week
Giovanna she's great she had a she's
selling her knee replacement
yes she's fantastic go get up I was real
what my biggest my biggest supporters
shout-out to Levana
yeah my meet my muse my labor law
advisor so you know the whole family and
help you know so but it was definitely
like a big tide ship for me and I'm
Sarah once you become like the mosquito
we're just talking about this in the car
sick alert all these laws and stuff like
that and so they do two jobs at once
that was before I think most kosher chef
snows really an atmosphere of like the
kosher foodie thing you know so it's
kind of plugging away this small place
after work at Mike's and that didn't
work out
Miller get my work in life for two weeks
yeah okay um and then we just kind of
shook hands and I think my original idea
was just to like work kosher and go get
something whenever I was like super
duper into it at the time and you know I
gotta just you know I think he felt that
was too strong and it was there was a
weird it was a weird fit but like we
ended up being really good friends like
I'm not that huge respect for Mike and
like what he does the fact that he's
able to like kick out the amount of
meals that he does and make people happy
and still stay interesting you know and
do things the right way to Mike bring my
first culture opportunity and then later
on I was that um I did a couple of like
odd kosher jobs I'm not going to detail
everything yeah we finally got an Alex
funny note so we shared a couple of
kitchens it's kind of funny so we're
just - you know I was at mosaic for
about a year which I say huh
mosaic was in box on New Jersey and he
took it over after the owner sold it
after I left with set from et Cie so we
were both talking about what a
impossible kitchen it was to work
I'm invited beside ya that's okay
and when Sam Hanna was at out it was it
was a run in the middle of nowhere
really old kitchen I know we had to deal
with kitchen yeah you know but what was
cool about it was am i did some wine
dinners there with the J books ma'am
what we're talking about before yeah
he's always on our show spam I love
doing that whenever talking on the phone
anyway I would have actually been really
fun to have on Today Show also buy this
wine and food come on what do we have
the wine actually just missing J okay
then you know then I opened basil and
then after basil wrap stop yeah I did
not know that you opened basil yeah I
was the first chef of basil ah
I do not know that I lost basil yes I
was a great product to work at time I
had homemade pasta yeah I remember uh
made the first posture there and now I
can make my own that's what I had to
teach myself okay great and then after I
left there um you know I bet I open
parties and parties lasted for a long
time six years you know top industry man
rise up industry I mean you know
honestly it was at the time I actually
sold us whatever change I mean kind of
do the same thing every day for six
years and you know when to the owner
side you can just give it to me to leave
you know
so yeah doing something different that's
all well we're pleased that you've
opened something up boy but at least we
had fire sought to keep us going in
between were in wanting in mumsy and
this if there was no parties and before
be stipend if you wanted a great meal
you've got really embarrassed there's a
lot of great goes arrives I know
everyone knows this alex is third time
on my show that's very high praise I
appreciate it yeah we're big fans of
Alex and I think you're super talented
it's great to have as a neighbor to
that's not no no I just have a non non
confrontational and kosher chef neighbor
nearby can Iran it would bring charges
the other day that's okay you can't just
run anywhere and get those and monthly
that's pretty funny wait so you didn't
near each other you physically live near
though the residents are about six miles
apart that's flower yeah but I must see
you like maybe basically you're on a
whole five thousand six miles I
understand there's no one else I can
call I get the ultimate orgasm Yeah
right what's that it's a restaurant
oh yeah let's buy a hamburger place oh
I'm sorry I love hamburgers I mean
there's I think there's the ridge up in
Muncie and then there's far-sighted and
these those are the chef driven
restaurants and one see okay what was
the first one you called is it the ridge
the ridge okay no head I've not even
heard that one okay cool
it's more it's more okay good so talk to
me Alex about what I've got in front of
me alex has prepared me a little bit of
a feast okay first of all there's one
superstar chef I don't even recall this
chef in front they like you more than me
[Laughter]
okay
vision guys very modest very alex is
very very very modest because he's got a
restaurant in his own name and he's
doing amazing and he's executive chef
and he's running the place it's rocking
the place and to be humbled in front of
Moses you know that's not why I have
said many times on the shoulder yellow
chef one tells wouldn't yeah given I
trailed in his restaurant you know for
three or four days but sometimes you
only untied it yeah you somebody okay
it's a very small world you'd be
surprised you don't need a lot of time
sometimes to pick up on them so we spoke
about a last show about changing the
menu and things like that so I've been
fortunate to work with you know chef or
chef window so that's what we try to do
a fireside also then ya know changing
things you know keeping things moving
and fluid and yeah so chef Juan del is a
big influence on my hair I think it's
fantastic
okay shoot it what have we got here
talked to us about what's really great
is we have the chicken skin chicken skin
okay yeah what exactly do you do with
this this is chicken skin okay I'm
holding this up to the camera you know
we have a YouTube channel so you know
people are going to watch us as well as
just listen on the narkom seagull net
okay um so what do you how do you make
this also we are researching
I like chicken Misun made contact right
ok nice we basically flatten the skins
out uh and then roastin first them yeah
yeah we don't will will dog right
no oh so this is like healthy chicken
fat skin right side side quite as great
that's AIT's a movin yeah it's not quite
as greasy and I feel like the Chris Pine
is more consistent you know as opposed
to adding sometimes when you break it up
into the body fried sometimes you have a
little pieces are soft so uh so we
flatten it on sheet pans we roast it I
want to come in what you do this it's
probably not so healthy for me because I
would like to eat the whole press I was
saying on the last show I love potato
chips just like chickens like yeah Teddy
okay guys you want to try some I've got
the guys from from in ten years on
you're going to find out that chicken
fats really good for you yeah it's not
know it is debris what okay all right I
did it's unbelievable
alright now let's talk about this giant
question so that's a that's a we call it
second and sugar cookie and it has to
stash hills and a couple of other
ingredients to make it a little bit
different from real sugar cookie has a
maple bourbon
I like icing on it and black lava salt
oh my god this is really good okay it's
been a really intense morning we need to
eat this is great and you know what can
I drink it with this why why not why not
I think you shouldn't drink and eat at
the same time I shouldn't drink and eat
at the same time that was a bad joke
but yeah you can you don't eat on campus
on cookies and milk I'm gonna John don't
get in my red wine what could be bad
okay so what am i drinking here so this
is a maje laughter is it from Chevron
come here I'm gonna read the back yeah
you can read the back it's I like it so
I just brought it okay this is one of
your favorite red yeah okay so tell me
no it's really if I take on the heavy
stuff right
yeah we also have the Russian River shot
in a Muslim
well Adam we love that yeah so that's
their awful I am I'm gonna make my
brother I had nothing to break up in oh
man
remember guys it's shava somewhere right
right why was it never ends
Chavez never ends tisn't hides is a
chocolate mousse chocolate mousse oh we
are having a little feast we're actually
going with dessert first
um I'm going to take a little off and
then I'm going to pass it around the
studio to my guests and friends
there you go zk all right now what's so
special about this chocolate mousse what
makes this different from anyone elses
chocolate me I don't know I haven't
eaten anybody else's jaga mousse oh I
have always at work I had a really good
chocolate mousse in my cookbook but it's
not my recipe it's Brian gross okay
melts from Gaga you guys know Brian
oversleep I I know him from so few men
who cook wait he said at my house with
his family this summer to came to you to
eat and you made him pass some
vegetarian because his wife's vegetarian
they all came over they were very
excited I tracked you along with all
kosher chefs hmm this is amazing there's
like a little orange here right yeah see
right so right okay I mean so first of
all we try to use obviously this is
another thing that I picked up from like
chef's window chef Warshaw um yep always
try to use quality ingredients fresh I
personally like with the desserts I
don't I don't like things to be overly
sweet tonight and I like to blend it
with salt and different and different
flavors that are more subtle you know I
like that putting salt and this goes
back to spices put in salt and and and
savory
yeah health and sugar together yeah so
that's why I like we garnish the sugar
cookies with black soul I bought black
salt back from Hawaii yeah I caught up
that oh you because I didn't know if was
kosher right because it doesn't have are
you on it the black lava salt it's salty
it's right so I'm gonna broke that
dimanche so it's probably I was in I was
in now and I caught up I caught up the
owe you and I'm like three to five hours
ahead so it's 9:00 in the morning by
Arthur's to an afternoon here in New
York I make I'd say me now and they're
like hello
because I know who I am because I'm
always pestering them with crazy
questions and so I'm like
black salt from Hawaii kosher and
they're like I'm calling from Hawaii
like your colleague from where and then
you know I got the okay I got the
approval I should take up the okay
because it was the yo you yet
sorry little joke there I got the
approval from the oh you that it was
sums up that it was okay there you go
little pan on the hashes there okay I'm
loving this one mother yeah the math
well is a is my favorite right now okay
and we'll have to try that widen a
little bit okay so what's this what
we're going to eat it once and then and
then we'll come back this is our cowboy
steak um this one's private was probably
42 ounces USDA prime mmm CK he's already
had he's already just more hair really
you should eat yeah
how do you make this I'm through as I
eat so well okay so first of all we Wed
a jar me look out eight yeah so we tried
to think yeah so we we wet a jar me um
what does that mean
well so it's it's vacuum sealed and as
opposed to dried we don't have the
facilities of dryers of meat and and
people in today people's palates are
really accustomed to the to the wet age
you know dry aged is popular and I think
if we if we had the capacity to put in a
dry aging unit to that I would go for it
but what a what a gene also works and I
don't understand this wet let's explain
to our listeners wet age right what and
put it in a vacuum pack and they lived
raw in the back well we don't put it in
vacuum hums vacuum sealed so a lot of
these things happen the way basically
technology works so all me used to be
drives because that's how I was stored
and transported and now it's transported
vacuum sealed so so the meat that you
like when you buy me in the grocery
store that's wet aged meat with a common
vacuum packed yeah right the but they're
getting they're getting their primals or
wherever they're getting um vacuum
sealed what so they just so the moisture
the waters that is phase B I'm vacuum
sealed like already as a rib steak
counselor Bahama like that's what my
mother say like the
a caucus right right the car the target
is portioned out and then like we get
the 103 's the primal ribs is that what
it has a number yeah she caught up in
the side like 7 103 $25 okay there you
go yeah all right yeah I'm learning I'm
not it and so and basically what that
you know and so basically the 103 has a
long bone and the shorter design it part
of the shorter than everything and so
then we generally age them for another
three weeks okay and then um well we
butcher them cut them in two so the
Cowboys are basically you know once we
take the top of the ribbon everything
off of it the cowboy is just a long bone
with the with the what you would think
of is the rib eye and then in the finger
meat and like we don't French the bones
that's something that I don't like
Frenchy the moment I like to what does
that mean French in about well when you
clean the bone you strip the ball okay
so it's when we talk about frenching
lamb and I've cleaned up the land I
think I've done it on Instagram where
you clean off the bone right looks neat
right so stylish so that sort of thing
so personally I like to give the
customer all the you know all the means
that they like I when I get the bone I
like to eat the meat off the bone so I
sir we don't we don't French the bones
the fireside um I had a funny story once
Wood who sent out lamb chops and the
waiter comes in and he's like chef the
customer said it's not a lamb chop okay
well what did you think it is ha ha ha
so he says he's in the industry he
doesn't know but it's not a lamb chop so
I knew right away that he was thinking
that he would just have the medallion
and in the bone off of it but I a tent
out the hole basically we just saw that
sucker and and I sent it out and so you
know I went out there and he's like this
isn't lamb I was like well so what is it
so he was like it's not I don't know
what it is but it's not lamb and then he
then he asked he's like you want me to
Google a lamb chop for you show you that
yeah you know just give me a plate I
took his plate I wanted I cut off all
that meat and I send it out there with
just a little bit dalian he sent the
waiter back being like thank you so much
I'm so happy and then I ate the rest of
lamb
but lamb is called such a big distinct
taste how can he not call it laughs
well okay what was that yeah I don't
think he really liked his palette and
his understanding of food wasn't wasn't
equitable to his visual like somebody
Google something that doesn't mean that
they now know it right yeah so it's like
I guess we talked about this once the
first I was on the show the difference
between you know people who cook really
well at home and working in the kitchen
right III say I'm a home cook yeah but I
run my own catering business from my
house right yeah so it's two different
so I could not step into the role in a
kitchen I've never been on online people
want me to work for you guys though I'm
really happy to really do it so Wow
so people always say that when they do
it I mean I know they usually chef I
have to go to the bathroom a few hours
later I go right down the window um yo
so so basically he had an idea in his
mind of what a lamb champ looks like as
opposed to like you know we get the
whole rack in you know the animal is
like ferns you can look at a cow and
then you're seeing inside the cow all
the portions of beef that you're eating
and sometimes and people who want a
customer that they see a cow and then
they don't eat meat anymore because oh
they're going to take that cow and strap
it in and process it so yeah but if you
know the whole animal so that you
understand that the lamb chop isn't the
medallion on a French bone no it's
coming from its that's just one part of
the whole animal but he just thought
that that's what a lamb chop was right
now lamb is white beginner yeah so yeah
but that's it so we leave the finger
meat and the bones aha okay that's very
give it to the customer and give it to
the customer and now I got the plus or
not in fact we did it for parties we
started giving rabbis and so we would
take the phones off the bone and steak
from the parties and we would just roast
those and some as an AB special for
people who like to tumor them all right
my mother loves their can we talk about
a moose bouche I've never heard a moose
bouche till I went to your restaurant
Moses we were sitting there and he came
over to us in their life would you like
in a moose tribution I make our water
water water and they explained it to me
so let's you give it exact
you tell us all about what an
amuse-bouche is when you go to a
restaurant first one see what the chef's
gonna do well at least we don't have an
amuse-bouche I mean we're a different
kind of dining that well it's always
ever kind of dining what we do have is
uh we have like spiced watermelon seeds
were doing right now some kind of thing
for you to nosh on while you wait but
we're waiting for a much faster stylist
service there so we're not really doing
a traditional mousse mousse but like
basically what is it a base dish
tell us so the mousse mousse is
basically like something don't miss your
palate before you eat so you know a lot
of times you go to a restaurant or an
idea what the restaurant is so then a
boost bouche you're really trying to get
someone in the mind frame of the kind of
meal they're going to eat in one simple
bite yes on a tasting food there are
complications we're going to play it can
be you know any kind of form you know
small things soup anything like that
some restaurants are if you had done a
tasting ringing parties when we were
working anything there you guys named
Ellen distract we do more that more than
one more than one of most boosts to kind
of get you in the mind state of what you
were about to have and kind of work our
way up in size of the courses you know
and you go to other restaurants you know
especially obviously in non-kosher you
see more of it you know it's a very good
way to just get getting the idea where
you did let's say you know you order a
couple of things I'm supposed to get
your appetite gone get you excited about
them you have an idea that you're going
to receive you know it's very exciting
when you go and you get an amuse-bouche
it's a little tiny it chef's choice
yes and we know it's a chef's choice and
they bring it out it's just a little
sampling of what's to come
it's a good way to get guys thinking
creatively in the kitchen - usually it's
something you give I'm obviously what
your approval you know the technique to
like somebody's a younger guy in your
kitchen is our first step of like
designing my own dishes you know a lot
of people think that like you know the
restaurant the chef is over comes up
with dishes but generally they're
properly running kitchen it's obviously
a chef should be the one who filters the
ideas and who the lens of it and should
be tasting everything and making sure
everything is servable and up to par and
even more so instructing the mindset of
what things are going to be but you have
to get guys a little creative if you
want them to learn and grow in your
kitchen you know so it's a really good
place to to and like what's called your
garbage a guy you know your salad and
dessert guy which in a lot of
restaurants is like considered to be a
starting position but really any
restaurant
always an equal position you know I try
to run level kitchens you know we're
like obviously you know you have your
regular you know you have your order of
people but as far as you know if the
sous chef is working garbage in that
date song you got a demotion you know
he's excited to work there because the
technique on garbage is interesting in
the kitchen basically etc even like prep
even for me my longest term guy I've
worked with is my dishwasher he was his
job and I do a job is more important
than pretty much any other thing in
there because you want to see a
dysfunctional restaurant watch the diss
station breakdown and when I come and
take Friday's work every day Chad his
name is Roger rickets working in since I
heard him for basil so we're going back
almost a day followed you you stayed
with him I have I followed it was
calling me to follow each other because
my loyalty right like I'm not that you
know so again you know there's some
editors whole thing and I'm most
boosters go away get someone excited
about a meal the same way you do penny
for on the way out of Amelia you give
someone a little something a little
something free you know no charge to
remember you by you know so what I'm
doing a lot end gift yeah I'm doing a
more stylized kind of service you know I
like to include it I think it's
important that's really nice guys you
got to check out these two fantastic
restaurants in Muncie make it a
destination restaurant you've got eight
nine ten Sundays in the summer you can
go visit both these restaurants you know
you
we had Memorial weekend I always mix up
Memorial Labor Day you can see that I'm
not American right even I mean so long I
mix those up still but we've got your
life whilst we can go to grab a hotel in
the Monti area got some nicer hotels
there SPG points stay overnight enjoy go
hiking and bear mounts and have a
wonderful dinner afterwards at fireside
two summers ago we went rafting down
there
Delaware and from there afterwards we
went out to eat so you know
Monte's nice and closed the open are you
going to open June the nine days you
discussed it yet is too far away but you
do some great power of it and pastas I
think I can I've gone a vacation we're
not we're not open up during the nine
days and basically we it's not
cost-effective for us to build
okay yeah no stake no open the doors
right you know so yeah so we're not
we're not open um yeah because I think
please I've worked at that have been
open during the night days that you know
people go to dairy restaurants so the
numbers would be much lower
do you have a very favorite dairy
restaurant me yeah your dairy guy I have
a friends that say you just eat dairy to
get between flashings like you know but
poppies pieces oh I mean I guess to see
you so I don't go out to a lot of
restaurants but I like vibin a and I you
know we do it in the was uh yeah I was
supposed to go there for dinner tonight
four o'clock the early dinner because
I'm taking this spiced class at 6:00 so
I'm yeah I'm not gonna what's the joke
there now so I want to go to beso but I
want to go to the new place cambrie also
but oh I think I'm going there to
Flatbush right could be yeah I think I'm
going there in a couple of weeks yeah
I'll get there - that's Jose so does a
very good friend of mine oh okay so I'm
going I'm going in a cup I think it's
next Wednesday yeah
wait on Thomas and Allah will probably
talk before this isn't really ya know
I'm I'm really excited about guy I'm
going with my mishpokhe affair the
Mizpah ha you know right for the mesh
bottom AGA's een so the whole team is
getting together at Kent came what does
it call Cambria Cambria it's like Rema
Rema
Cambrian Cambrian solid Cambria yeah
okay we've had a great feast over here
um I would you guys stick around because
I'm going to bring my kin Bella up here
and they're going to talk about spices
and then you guys can pipe up and speak
and join the conversation
and drink and eat so we're good right
we're true switch around bringing the
wine line with a min wait I want a glass
of that white wine okay can I just say
half a bottle I'll have the other half
okay what what else what else is in that
package over there by the way there's
mommy he bought the whole cowboy steak
okay that's what we'll be doing after a
week a and I have got a nine ahora
we have Kenai Nahor a very big advertise
what's underneath Isaac okay can I just
say those duck fried duck schnitzel
finger things other
amazing can I come to the restaurant you
teach me animate them we won't you're on
Instagram so we will all be a secret ok
make sure you save me some man he's like
when you're going to be on the show no
Joby I'm gonna eat all that cowboy steak
without you you know what then I'm not
going to share the Griffon with you yeah
he's like alright bye
yeah can you just put me a little of the
white let's try the white and then I'll
give the bottle back to Moses I max I
didn't no no I ain't even a little bit
but could I just say I didn't drive into
the city today I've got to spend a long
day Manhattan ok hi guys hey well yeah
thank you so interesting story everyone
I'm just going to we're going to take a
break and then we're going to go into
the story but I want to share the story
so we're just going to do a station ID
break this is table for two with Naomi
Nachman on the knock'em seagull Network
our show is sponsored by marzipan bakery
where one taste is all it takes
guys I got to share the story of how we
met we met through Instagram they
reached out to me and they invited me to
check out their website and they sent me
a whole bunch of spices they have they
were incredible the freshest spices I
love the choices because sometimes you
just can't find the supermarket there's
spices in the supermarkets I'd like to
welcome Bella and his son Mikey on the
show you are all the way from Brazil I
don't even know where that is oh ok I
know where that is pull it yeah yeah
fantastic
alright so thank you for joining us
today I really really Bruce I really
appreciate it
so you started this company correct yes
fella how many years ago well I started
actually spices for less we got involved
with only about a year and a half ago
okay I myself I have been to in the
spice business for 45 years Wow where
did you learn the business from okay oh
that's also quite kind of a long story
half an hour don't worry you know
after doing it well in short I came to
this country when I was 17 years old
from Hungary ah
and I was looking for a job and somebody
that I knew asked me are you interested
in working for a spice company I said I
don't care I got to do something to make
a living right so I was hired by the
spice company or schlepping everything
around and working with the different
spices eventually I started learning the
language basically and was going to
college and the company I was working
from they had promoted me started
working in the office eventually I
became became manager of the spice
company I was working there for 12 years
and after working there for 12 years in
1984 I decided to start my own spice mr.
cool and I started my own spice business
which is called world spice Inc back in
1984 and basically what my company had
been doing and we are still doing it
basically under the neighborhood spy
saying we are supplying mainly large
food manufacturing companies with their
different spices seasonings and
dehydrated vegetables we we got into the
spices for last kind of one of our
customer that kind of was struggling
spices for less had decided to go out of
business and we took it over from them
and we started doing an online retail
business which you know we were not
doing any retail before we were just
selling strictly bulk 50 pound hundred
pound containers of spices that huge
right guys yeah bells when you say when
you say 50 pound or I mean packaged in
50-pounder but you know over question we
have customers who take 40 60 80 of
these 50 pound packages at a time
making with all that all kind of food
products and kind of food products
I mean and we basically you know we had
all our products kosher certified before
but we weren't necessarily targeting
really nice line I mean frankly
unfortunately on such a scale I don't
think one can make a living right you
have to be able to branch out selling
because the kosher food manufacturers
basically it's a maybe a little known
secret
there is only very few of them right and
then you have all the different private
labels so it's not that big so most of
our company most of our customers were
basically the not Jewish companies but
yet still in question they want to use
kosher spicy to watch your explanation
correct because they are not using any
ingredients technically there are not
kosher right so they want to extend
their line and reach out to the kosher
consumers and you are certified under
the circle gay okay okay so we'll move
out a little
we are okay right that was a funny joke
before right like I didn't mean it
beyond openness so we've discussed the
oh you and okay and both are okay it's
right okay nice is that hard to get a
closer license
I mean is it difficult was it difficult
no it's not difficult because I tell you
generally speaking spices the whole
spices do not really require Heckscher
there are exceptions okay but I would
say most of them do not require excel
just the same way as if you go to the
food store and you buy a fresh fruit or
a fresh vegetable you don't need a
lecture on it so most of the spices they
are kind of they are seeds they are
leaves they are roots there are no drawn
naturally and they are dried basically
naturally so there is no processing
involved in them so kind of you know
they are all natural there are no
additives
to them in most of the cases as I say I
have many times friends they ask me the
question they ask me do spices literally
in the Heckscher ever I tell them is
generally you don't need a heck sure but
you need a heck sure to know that you
don't need extra right cool
now I appreciate that right guys like
and there is the case now if you're
talking about any spices that are
already ground what they are blended the
seasonings that's funny you definitely
need a hexer on them okay guys it's a
really important rule for everyone to
know because when the spices are ground
depends on what kind of an equipment
they will ground on and by the way we do
all our own in-house grinding of the
spices so we have a large grinders you
know not the little spice grinders that
I know you think about it I'd love to
say that when I was in Israel I'm in
January I went to the shook and they
have all the spices but my friend
Daniela ran off who his love and carrots
shout-out to her
she took me to a place where they took
cumin or cinnamon and they ground them
in front of us yeah and that's what I
bought like the freshly ground it was
much fresher there's no question I'd be
like a getting to that part of it also
hit you but as I say you know we have
large grinders and certainly we don't
grind you know they half a pound or a
pound of a product at a time but we
grind anywhere from 2,000 to 20,000
pounds at a time of the various spices
and all the people in our block they
either love the smell or they hate this
way you know and it's very strange
because different people you know some
people they say wow you guys are getting
us really hungry
you know and other ones they come to see
how can you stand this smell I'm sure as
the chefs can also agree with it is a
certain smells after a couple of minutes
your nose get used to so I asked them
what smell are you talking about I don't
smell anything
right right so like Kari has a very
distinct smell
not necessarily okay the the reason you
see a curry has a distinct smell curry
is a blend of different spices okay
right curry is not one individual spice
okay
right so that's why many times when
people walk to our place or walk by the
place they say I smell in curry and the
only reason they may think the smell in
curd is because they're smelling a
combination of different spices
okay so interesting but yeah it has a
distinct smell to it the curry and
basically with curry - the different
type of queries that you get from
different companies will have a
different smell and different taste to
them I mean the basic ingredients are
the same but there are many ingredients
in a curry that you know different
companies whether by making gradients in
a curry the basic ingredients the basic
ingredient security would be coriander
cumin turmeric I would pretty much leave
it at that as the basic ingredient yes
you had me at Kirin I love you okay and
then after that it comes you know
fenugreek and hot pepper depending on
whether you want the mouth curry or a
hot curry you will have red pepper you
will have black pepper fenugreek
some people will put garlic in the curry
some of them will put cinnamon cloves
allspice any spice basically that you
can imagine can go in a carry
hahaha like the melting pot of spices is
correct it is but I mean you better make
sure that is the same milking but of all
the different spices every time you give
it to your customers consistency is very
important I learnt that from a very dear
friend a long time ago he said it's all
about consistency correct I mean you
could go to the store and you can buy a
curry and then you go to the store and
you buy a different brand curry and the
taste will be totally different okay so
and it's very difficult to tell which
one is better it's a question of which
one you like which one chef would prefer
which later right right definitely very
individual like people like either love
cumin I hate it like so Andrea right not
everybody likes cilantro I did a cooking
class last night and I I did I asked
always ask everyone who does not like
cilantro and about a quarter of the room
put up their hands which is quite
a lot a lot of people did not like I'm
like this trip many of you don't like it
because this dish has cilantro in it so
I'm just wondering you some of the
people they raise their hands if they
even know what salon says do you know
what we call it in Australia coriander
yes so what's the difference between
cilantro and coriander and you're the
right person to ask exactly
okay I'll be glad to explain to you it
is the same exact plant the seed of the
plant which is a little round switching
familiar in pickles and on pastrami
mostly is the coriander we call the
leaves of the plant are I'm sorry
cilantro they very very similar in looks
to the parsley flakes so if they have
harvested from the plant before it had
gone to seeds and they took off the
leaves that is Salaam in Australia we
call career counseling no we call it
coriander and an American I call it
cilantro well I am really not sure where
the names really came from but that we
are technically speaking why should
because coriander seed and the other
should be called coriander leaves okay
there we go
Australia has it right then a little
more than the American solution what
take that that's why by the way the
cilantro has a very similar taste
coriander okay right because it's the
same plant
it's the same thing that is the seed has
more of the essential oils in them
basically than the leaf so the leaves
are milder uh-huh and also for
garnishing purposes you know it's a
little prettier lot better okay let's
talk about spices when you buy a spice
how long do we keep the spice for this
is my okay I stand on the band and I
stand on my soapbox about I know that's
that's a very big question from a lot of
people basically how long do you keep
your spices as a general rule I would
tell people that if they have anything
in their kitchen or spices that is older
than a year they should dose it okay
then rub it out they may or may not
notice it but you know well first of all
number one spices generally over the
ADEs they will lose flavor right so
that's one of the problem the other
problem you could have is sitting and
unfortunately most of the people make a
mistake they have their spices right
next to the stove I'm raising my hand
that's me is the worst by now and I know
better okay and restaurant chefs they
also have that it's very convenient to
have it right handy is the worst worst
place ah and an Alex where your spices
the other end of the kitchen these guys
are in the know that's why they're
America's top kosher chef okay
technically speaking spices should
always be stored in an airtight
container in a cool dry and dark place
that was my next question
thank you that is the way you can
preserve spices there are certain spices
really that they can last decades right
like your pace our spices can stay
strong after you just won only because
you used to be wined only already really
can I get all right that's very funny
because you say I go right in my paper
cookbook I said you can store your
Pesach spices like for a year up to a
year and use them for to pay sucks you
just close it tightly and put pack it
away in your basement not in your attic
or top know what I would suggest oh
right right I would suggest to people
first of all spices are really generally
they are not so expensive I just toss a
man static encase I mean I would really
suggest for people to tosod or use up
I'm sorry
don't toss see that there is no rule
against you using the basic spices the
whole year right just leave them up and
then so now just use the bar not just
okay to keep them from one piece to
another
I'm not crazy about the idea okay I mean
it I'm not saying that's going to make
you sick or anything right there are you
know a lot of people I have a lot of
manufacturing customers the asking for
expiration dates or spices there's no
such a thing as expiration date on the
spice it
going to get you sick it's not like milk
milk or million or something like that
the problem with the spices is that the
longer they are sitting around the more
they are losing from the flavor that's
number one it's like a lot of times I
have people walk by our place walk into
our place in the States
what am i smelling and I tell them my
traffic going out the door very like
that one well I like this I like what I
meet with that what I mean with that is
that basically when you smell that spice
that flavor has gone and it's gone
forever okay and you keep smelling you
more of it more is gone so you can see
that eventually most of it is going to
be gone okay
that is why I said that if you keep it
airtight therefore it's not you don't
allow it to a bakery so the air that's
making the that's carrying the smell is
actually carrying away then Ava yes
correct exactly the because in any spice
whether it's a seed root or a leaf
basically it's nothing else than a CD
for a root for example and what gives
you the flavor is the essential oil what
it has in it and the essential oils are
evaporating from it as they sit around
that is why also the best way to keep
spices is to keep them in the whole form
and grind them fresh like there's no
pepper why do you have the chef taking
yet pepper grinder because when you open
up the pepper or any other spice when
you just open it all the flavors just
opened up in them and all of a sudden it
is the strongest possible smell I mean I
will be glad to invite you if you come
over to us in our grinding room when we
are grinding pepper for example you
won't be able to go in there because
you're nice because so much of it is
evaporating you know that you are
choking on it I mean you have to wear it
or a mass mass for it okay and not to
come you are welcome anytime
guys right trip we talk about all the
right summertime so if you want to go to
Muncie you know it's it's kind of on the
way to you okay so it's you just think
the Jersey Turnpike and you get off exit
13 or whatever I've got a whole summer
of right trips I wanted to and right
from us you know I mean you are what
like a half an hour or 40 minutes to
Muncie if I was a better I would say not
more than that good jump right you can
ja by having directions conversation
here you know you are welcome anytime
but it but it is you know very very
annoying you know when we are grinding
spices because the flavors are so strong
you tell me must ramble all day not mine
I tell you something I don't myself
I don't eat basically the whole day you
know I'm just too hyper dog I'm very
hyper cheaper I love eating
yeah my wife is like that she's hyper
sheets I'm hyper I work funny I do it
I'm hyper I eat am work a job do I not
have the best job in the world this is
our Egyptian driven and just talking
about it you having the best job in the
world I heard that you are going to
Vietnam I am with our rabbi hmmm bills
oh okay just he knows that I'm going me
he knows that I'm going down Asian at
the job he knows I mean if he doesn't
I've your remaining oh he knows tell him
that you met me because we're going on
the trip together our names are like
like this right now
so I we're going to do a Thai spice
packet whoever's coming on my on the
trip to Thailand with Miriam Schreiber's
crucial legacy tours it's a mouthful I
don't feel you know I I don't know have
you spoken to Mikey about yeah us giving
you a Thai spice we have to type us you
know what I did with it so this Chavez
I'm experimenting because I'm going to
Thailand Vietnam all I'm doing is
cooking Thai and Vietnamese food I
learned a lot about this flavor profile
so I mix it with a little bit of olive
oil i marinated the chicken cutlets in
it and i just threw them on a cookie
sheet in the oven because I hate ruling
them before Erev Shabbos because then
they get a bit dried out so I just like
put them on a cookie sheet at 400
convection
it was amazing okay I'm glad you like it
because you see when you're talking
about something like a Thai seasoning or
for that matter if it like I told you in
curry or you could be talking about
barbecue seasoning or any kind of a
spice blend basically everybody just
like a chef has their own ideas and own
recipe as to what different spices you
should have in that seasoning blend how
much of each of them you should have in
there and you know it can taste totally
different so it's very difficult like
for us for example that when we are
supplying customers with a seasoning
blend such as you say the Thai seasoning
it's very difficult because we don't
know who who are the people who are
going to be buying it basically what is
it that they're looking for you know I
mean everybody's mother had kind of
different recipes you know reiver
cooking so it's very difficult to try to
pick out something that everybody would
like and therefore you are kind of
forced into coming up with something
like sort of in the middle that you try
to reach out to as many people so it
should be overwhelmingly one flavor you
want to kind of like make sure that
everyone will be okay with it so let's
look at what nearly lost my groove in
there okay oh that would be awful my
kids we like to associate we've got like
eight minutes left so all right Mikey
talk to me for a minute you join the
family business yes that's so exciting
that's great you lucky boy get to work
with yet absolutely kids mom and oh I'm
looking for him he's a good dad he's a
good okay so talk to me what we've got
is a liberal Chantelle
not we love show until show it eat in
million in the year so the spaceman is
going to show you the packages we offer
there's on a smaller end um so as my
father mentioned we have our business
mainly it was wholesale business so
obviously we we saw twenty-five fifty
pounders but for the regular people for
the restaurants
perfectly these are am exercising zere
look for so we have this is the smallest
out you can look at them recited these
are the smaller end of the touches okay
so the two rounds two full rounds so
what yes
you know on spices for less that's right
okay I like to actually come like is it
right like a sealable easy architect in
pouches well a lot of people prefer them
in bags
IBM sorry in bottles the bottles are not
airtight okay and actually they stay
fresher and longer in the pouches even
after you open them because you can
ziplock close them squeeze out the air
it's much better to store them that way
then in the bottles I love it and and so
she takes up less room you can stick
them in the closet
yes it's less convenient if you want to
shake it or something but it gives them
much stronger okay now that is the
moisture only on more Balkans so we have
these two sides showing me these giant
if you're watching on the on the on the
YouTube channel and we have like four
the five pounder as we're going here um
five pounds of salt could on the smaller
one um sixteen ounces of thyme oregano
stuff like that would go in those bags
okay
oregano I say oregano organ oh yeah
that's the Aussie in me okay
I want to lose out we've got like six
minutes left oh my gosh we had a lot to
say about sizes half an hour
yeah actually money told me that oh you
better prepared for the questions I said
I can talk about spices in my dream
hahahaha you're four hours from a
vegetable that's why we have people in
the show who are passionate about food
and we can just talk with our heart okay
so what have we got there is that many
powder that is what is honey powder if
you guys heard of that you've heard of
it
what's honey powder honey powder is
actually great it's all dehydrated honey
and sugar and it's actually really good
on on a fever had this happen to you
forever ball like a bottle of a big
bottle of honey from Costco correct and
then it just sits on your shelf but I
use the whole tonight and make as
crystallize make it hard in there like
you might know I don't know what I do if
they write to you microwave you put it
in all how hard and you pour it out
whatever so like we don't want to get
all messy with the honey and everything
so I told my wife I said I said we have
now this honey powder you want to try it
out so get your books in malmo trial you
know show me Carla was there should be
no she cooks with today whatever so bar
at home and she loves it now it's only
we use a ring on big built on Shivani
powder she puts in everything I love
these guys
spices follow that honey powder okay
let's line them up okay all right let's
see what we've got here mushroom powder
chilean what chilean mushroom powder so
it's it's uh it's kind of like beyond
which mushroom via Cheney do you need
kind of a porcini exactly not nice as a
very distinct mushroom smell they gone
from Chile be its wild mushroom you know
just like the same you want to make like
a really good mushroom sauce like
forever
fettuccine alfredo with a little mush
you can take you can take every forfeit
and you can tell how strong it smells
like yeah open it open all of them you
know okay I don't know if he has been
sealed not sealed and you see we can
just push pull open just move them open
I didn't feel there before in okay you
do it
oh I see at the top okay okay you ship
it out the heat-seal he does well
oh we will mushroom right my mouth is
like watering well I have it so long see
sometimes when you smell them he had all
we're powering you know that's it mm-hmm
okay let's let's keep going I'm really
excited on this you've got a guy like a
few minutes left this is another
exploding ones I've read zipping blown
career popular you know dis is great too
you would mix the bread dipping them
with some olive oil olive oil exactly
I'm a big fan of this because you know
every week I make color I love baking
bread it's like do you find that do you
love baking bread guys I don't know if
that's a thing for you I love to make
all kinds of breads I got very into
making my own sourdough breads as well
and this is perfect for the Shabbos
table okay for dipping that color
okay so we have also all different kinds
of chili pepper powders 50 different
kinds to attempt photos up on one just
to look at is on top a narrow pillar I'm
not going to open that that will burn
out my sinuses are you have to get open
from far it's very strong very stalks we
all plots for the regular you know
cayenne pepper we have jalapeno powder
we have Laurent no we have all different
kinds of peppers for different people
like that okay
yeah but like crazy salsa Navy a lot of
crazy sauce our general manager Miriam
el Wallach is a salt collector visit
with the pictures all over here of her
here and she collects salt from all over
the world original she's not using also
kiss I miss Russell salt copy salt
muscle from our baby this also this
might memory vanilla ice cream open it
open it up okay we're gonna open it up
yeah right
or what can i I'm gonna remarry and open
know any of them here that smells good
oh it smells of like coffee
chicory like has a little chicory smell
uh the chicory smell you maybe it has
nothing else but coffee and solved in
there unfortunately one of the problems
that could very well be when you have so
many different spices
sometimes the bags pick up the service
right right it smells like it smells
like coffee don't get me yeah yeah okay
Wow
yeah absolutely okay that's really
interesting
yes mam jamaican jerk seasoning okay
okay like something like that chicken my
chicken yes yeah as like the only the
sour and spicy kind of little taste to
it okay showers likely that's very high
to do sour and spicy okay this is very
exciting you can reach more people
oh hickory smoke all night right is that
like a barbecue flavor okay guys let's
smell that too let's send that down to
Moses to smell we've got these very fine
pallets here I told you this show would
be too big for one show having Melanson
these guys on the copy so ah that is
this one could be as Apple would be of
older wood
different kinds of of the fall now the
more classic ones I'm out of came in at
home I'm just warning you a bubbly Keke
Palmer I know I'm not getting sacrifices
haha very wait you're very sweet guide
so we were talking about doing a coupon
code for our listeners absolutely
absolutely you're the coupon code to get
spices fillets you go to spices with s
spices for less they're on in
- Graham as well please follow them a
coupon code table for two
so it's ta BL e fo are number two and
then you save 10% on your order and it
expires June 16 so get your summer
spices now this is great this is really
great no it can't be June 16th because
this is only going to air oh yes so
let's extend it to the group I thought
for a week later yeah no it's not airing
yeah we version because this was our
super-sized show um we're we're in it in
two weeks so what this is going to till
the 23rd the coupon code will expire for
23rd because is part two of our
super-sized show with spices and chefs
and a crazy show right here on the Lower
East Side as our our we've got a minute
over our hour
well we could probably go slows we yes
hi sighs can I get you got
we start at minute 33 you go for 30
minutes talking about spice is it can I
just say I want to come and I want to
have a look at all these spices in this
in the warehouse and welcome look Ryan
will make an emu national and chemical
oh sure okay
CK Rosso road trip I love then I
absolutely love that this has been
amazing Moses I'm honored to have you
here again
Alex always honored to have you in my
studio guys thank you so much for coming
into this engine is thank you for having
us thank you everyone for listening we
have a barbecue and kitchen click coming
up next week I'm sorry with our BBQ show
we're going to talk about different
barbecue equipment to get for the summer
[ __ ] kitchen click this table for two
in the Army knife went on the Mac and
signal Network our show is sponsored by
marzipan bakery one taste is all the
text shabbat shalom everyone
take care
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