Can Ice Cream Really Change Your Mood? | Klein’s Ice cream CEO Explains

Welcome to another episode of Positivity. Before we go in, I want to give a shout out to the sponsor of this episode, which is Ellie's Appliances. When it comes to appliances, us as Eden, there's always an agenda. We either want the best quality, sometimes we want the best quality, but for the best price, sometimes we want our appliances to have a shabas mode, and sometimes we just want our appliances to be able to last and uh and still deliver for a family with eight or 10 kids and not break right away. And that's where my friend Shimmy at Ellie's Appliances comes in. You can reach out to him. They have a showroom in Point uh Pleasant uh New Jersey. If you want to go uh visit uh that um and you can also anytime just WhatsApp him and he's going to send you all the best options. I'm going to leave the WhatsApp in the link in the description. Connect with him. 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Once again, I am I am honored and thrilled to be the only podcast that is coming out every single week uh non-stop with beautiful episodes on a range of a bunch of topics. I hear and see all of your feedback and I very very much appreciate it, especially the ones on the hotline. I noticed that that community is now growing the fastest with hundreds of calls every single day. And yes, I do hear all the messages and I get it and I appreciate it. Alak comments and udas and suggestions and it truly means the world to me. My main goal here is to inspire people, bring a smile onto people and for me to be able to grow and share and um and enjoy uh doing a podcast and sharing it with all of you. So, thanks again for being here. Um it means the world to me and enjoy the episode. Okay. Welcome to another episode of positivity and um of clients ice cream >> flexible mechanist engine >> mechanist engine and ice cream house um and happens to be the first and only uh we media client that I have on the podcast and obviously at business but I just he's a man that I very much respect and I'll say a little bit why so is a kidney donor is aided that's always willing and able to help other people um Ari is somebody that's very involved with organizations s like uh that go to to jail and he himself visits jails uh very often. um a real ish that it's always willing and able to help anybody and to me I respect those type those those types of people and and uh so from his business success to his personal life a man that is humble and and and made his life all about mention a successful men and maybe this is where I nailed it like a mench is the CEO one of the biggest companies out there, the best known. But Robanto is so there's so much that you can share from a business perspective to sales perspective to just aid perspective. So without further ado, help me join help me welcome a >> good morning. Good morning everyone. >> Yeah. elite do >> and let's uh start. >> It's nice to have you. Um first of all that comes to my mind is Tom's River. So what made you come to Tom's River? Yeah. and uh I decided that you know they can afford housing like River was always somewhere else for a while. >> Okay. You know what the city? Yeah. Is this is this or mention? No, that's my question meaning or just now looking back. Okay. But interest rate. Okay. But the other hand is giving deals. >> So always time to buy a house. Never bad time to buy a house, >> right? >> And refinance broker. But like I did every weekend like you know what I'm done is the end of the story of park >> and why what what draw her attention or your attention change about Right. And just just changing our plots and mind, you know, the fire trucks and the noise parking alternate side, you know, still functional business. >> Right. That's so beautiful. Okay. I grew up in bar park all these years till about and in a sense yeah bar park is beautiful and the sh of the gas or the dry but I really do wish that people would move out more here at the times river yeah but like because my goal is as mentioned on quality lifeg on a deeper level people we want to stay connected together secure right anxiety neighbors Anyway, that's why we live in this. Yeah. Yeah. So but the best quality of life and the best quality of life is I think for most people is probably but I'm saying there is there's a concept of city life but there's a very good concept of you know suburban life and I think just again situations financial movement cost is >> it's if he can do it it's definitely a change of uh scenery. >> It's Yeah. And you like it? >> I love it. >> Okay. So um and you going for work? >> Yeah. in the company. Yeah. So is traveling to manufacturing out of the out of the state out of the country. So is tech right >> in the day daytoday operation >> in like like daytoday stuff available telephone any >> okay before we get to client's ice cream because there's so much to talk about over there >> yet as we speak correct >> blink it >> okay and fil right you you sent me a picture a while ago same couples as the podcast up to 70 80 episodes. I never had a kidney donor. So explain to me fascinated by the idea although I've heard a little bit stories do but giving away a body part and and they don't hide that it's very painful. So tell us the journey of it if you want to talk about it feel comfortable. Yeah, sure. Why not? >> I think you're now on the board or like part of the organization involved actually close to 300 or just over 300 mention. Wow. And it's a lot. It's it's it's it's very very painful. Anybody that knows a a family member or anybody, it's living hell. It's so >> mention. Yeah. mentioned Weber to get 10% off when you donate a kid. I'm kidding. >> Yeah. How long? >> You never know. You never know. You never know. >> So, let me tell you the journey. I think it's going to be it's over seven years that we gave >> but uh so we gave me and my wife we gave in the same day in >> three months apart. The same day the day of the month >> three months apart. can help each other. Yeah. >> So 10 years before my wife did the actual surgery, she pushed me. She wants to give a donation. She wants to donate. She read about it and she donate. I told the listener and for me it's like you know like like like I think it's what this is. So I told her not now, not now. And then we saw a video was surfaced from a kidney donor uh out of I think was deal New Jersey. I don't remember exactly but uh we had it a donor and we watched it online. It happens to be in a family group the meeting a donor with a recipient >> in the dining room in the kitchen. So it came into the family group. We watched it together at the same time. >> I'm doing it. >> Yeah. [Music] >> Wow. >> We signed off both. I think we did it like 6 months before we actually she had the surgery. We signed up. We sent an email. We followed up with renewal. Papis. Then my wife gets a phone call that there's somebody slept in the island that needs a kidney and uh we did some testing and is while she was doing I I I got a phone call also that I have a match from somebody there's a like because we both signed up together and and and I was just going to ask scary like we're doing it and the the surgery and then I says you know what it's complicated she had a very easy recovery I had it a little tougher >> as men in general than a man% she gave birth >> yeah gave a birth and so but but >> shout out to all the women here yeah definitely definitely she know anybody questions Wow. >> So 3 months later donated 15 August 15 >> and his kidverary. >> Yeah. >> So uh we had we had so yes so we gave the kidney everything is good I'm fresh. I'm I'm healthy and mentioned in the most satisfying saying, "You know what? Ari, you don't understand that not only my wife is healthy given a blood pressure pills." >> Wow. >> Zero. You're talking he was a 70 year old at that time. >> It says blood pressure medication. >> Wow. It's amazing. Doesn't match a healthy good kidney as long the blood type match. [Music] Happ young old doesn't matter age babies as small as possible. >> That means that their kidney can't put a large one. >> Yeah. Yeah. Um wow. Um, by the way, what's this? Literally, that's what they say. One of the reasons when I did go went into surgery, I remember that I think I left a message to my kids. I still have it. I probably have to look for it. I told my kids, listen, yeah, there's only something small I can give back. Yeah. You go out of your way has to give you back. >> 100%. I I agree. It's it's it's an energy. It's like you give you get and that's that's the energy of the world energy in the belt 247. So I would go every day deliver meals. So they mention of machine and they barely it was sometimes just for their visitor like I remember thinking to myself hospital I hate it. I don't like medical. I don't like calls. I don't like any of these things. Then I was thinking to myself, what do you mean? Help me for for no good reason, you know, like so it's it's mention a situation. If the first thing they want to see themselves out of the situation is health similar situation health I mentioned genital that feeling of helping somebody else there's no better feeling than that so makes you a better person. >> Yeah. So, how long was your recovery from the >> pain? Right. >> I'm gonna say pain because it is pain. >> Surgery the the recipient >> Yeah. >> gets better because he's a sick person and you put it in a kidney. It's a new engine. It's it's it starts. >> It works every time. By the way, >> 99.9 success is a but >> there's some unfortunate After all, so things other things can pop up like heart attack stuff, >> right? Okay. >> But something is the body get shock, >> right? So that's why it's like shock. Yeah. >> I'm going tell you a small story what happened. [Music] >> I was in Europe. I had some business and then the end of the week we drove I went to Vienna I have a brother-in-law there we drove down to uh to to another couple that we do I do travel in also >> okay >> so one of the things is I picked up a couple >> traveling trips >> no trium is sounds like but is a bel organization which is founded by raoid in in aroid in my >> yeah what we do is we go to communities couples especially you know more working couples people that have jobs and stuff, we go to communities to connect. >> Oh wow. Basically families [Music] not really just in the human do in Canada it's do in in in uh in uh in London as Right. >> So there's groups basically we join the we eat with them meals. >> Yeah. >> Just to show them where we're Yeah. >> So butchange like the people like they're like like Like there was very lift, you know, like was >> and and we started dancing in >> Wow. Connect with the families just to show that we're one. >> Wow. got a ticket. The couple from the couple got a ticket like a day before surgery emergency. She had no change. She had to cancel a ticket. She was very down from it. >> Yeah. guy around the room. It's a hospital somewhere in Pennsylvania. Wow. >> And she's like me. >> Yeah. >> Right. So, she went for the >> Wow. Yeah, it's true. I was I was there already I think twice and the energy field get the energy >> um and so it's beautiful um okay very nice so now I know something else that you're involved um in soatons [Music] basically it's a for the donors. >> Like you know, >> but the fact the facts don't lie. >> Yeah. donors. But by far the ratios off but yeah, right. Um, beautiful. Um, questions for a second and um out of all the shadow side of it. [Music] But Impossible because the acceptance a wide range of was a huge huge red flag. So tremendous respect perspective like okay >> that I watch your episode from time to time and comment usually regards >> yeah you know sometimes we can't focus enough negative you know Yeah. So problems is always open open mind. [Music] Yeah. He's like, "Yeah." >> And you know, therapist mention [Music] is perfect. No, nothing is perfect. But definitely the variety of the more. >> Yeah. Flexibility still. It's just to do a solution to the problem. other way is not positive today is just usually the opposite like 43rd Streets [Music] meaning the face extreme extreme to the whole new level. Like you It's like whatever. Yeah, I'll stick to positivity. But I feel like bells and at least from the perspective multiple and then the school system is the date and says because so I think it's a beautiful river movement movement sounds like a yes sophisticated this is probably about 40 50 years ago. >> Okay. [Music] So I think he saw a lot. So yeah, personally personally, you know, but it's very vacation, you know. >> Yeah. Very nice. Very nice. It's impressive. Beautiful. Um, okay. Klein's ice cream. Wow. So, Cole, um, shout out C D first cousin, right? David Klein. >> Yeah. >> Uh, huge shout out to him. Shout out also to my father that actually connected me with with It's a you know ice cream house and keep in mind like rejected like account and like but it wasn't and he just called and he went positive like okay something good will happen And uh I met Dv and he's just a really nice humble guy just an amazing and amazing person and uh a web media client for over uh three years can so it feels very good and then we started doing for clients ice cream so and it's a fun project um so talk about it at which point did you get involved because I understand it's a family business so growing up ice cream the hustle ice Um, tell me the story. >> Okay. So, >> okay. >> You range. >> Yeah. >> Height. Oh, wow. >> Labels stick, you know, like empty containers like labels. Wow. So we we were connected. We knew we we so the founder of our company is Klein Holocaust survivor [Music] campaign. Okay. [Music] Literally from was probably about 38 close to 40. >> Yeah. Wow. So obviously start from fresh. [Music] company. Okay. Yeah. connected office cleaning offices. Wow. Wow. details. Yeah. In the warehouse in the office. and do. [Music] Wow. Yeah. And got a sugar. got a farm in upstate New York in mom's breeder. got a farm in upstate New York, you know. Yeah. [Music] Famous picture in the office. Okay. >> Picture was taken before 1955. >> Yeah. >> So the ice cream. >> Wow. Right. So famous off record. So after a few few years later a few years decided as a guide as a guide. Yeah. So >> Okay. >> Okay. So decided then I got involved in the business 1995. >> So basically [Music] in the business. Wow. >> Yeah. professional business skills. >> Yeah. >> So I I'll say why I'm saying it because sometimes I I find it fascinating, right? Like I'm 27 years old and from when I was a kid, Klein's ice cream. I can remember Klein's ice cream. Klein's ice cream. So meaning to say that I feel like you guys stayed on top by a huge margin for a very long time. Meaning So to have that kind of reputation for so many years, it shows that it's obviously meaning that the energy is amazing, but it's also that the young people running it now like yourself must be really passionate to adapt to what's happening. Uh and that's amazing. I know that you do it well between the marketing the marketing campaign you did this year with the 70 years. I I believe I'm and I'm sure I hope as as you know sales are up and I'm sure it is because there's something so nostalgic to buying a client's ice cream product. Um talk about that. How do you how did you stay relevant? How do you make sure to stay relevant this year? Summer's coming. Summer is now next year summer. I know you have a whole list and a schedule of products coming out. How do you stay relevant in the business? Real kosher ice cream. Okay stores [Music] after a few years very was very into the real kosher the business family And it's all about the family and the troub but it's everybody feels that we had an issue with it. I take it personal. It's not only money. It's not it's it's everything and >> right >> we we besides by using the best ingredients as possible but this recipe for >> Yeah. >> And I we we we're on top of the ball. We're trying to do >> Yeah. The consistency is so on point. Like it's always the same. It's always the taste is always there. It's always good. Um, you know, I think the question everybody wants to know is who comes up with the products, whose ideas is it? Is it a family thing? Do you s do you uh hire people for this? Do you sit down with people and we're like, okay, green on top in the who decides these things? I'm sure probably no buckets for ice cream. I'm assuming explain to me the sophistication of the ice cream. >> So the ice cream of an ice cream. >> Okay. But they have a pop on a production side. I I think it's about Google, >> but I think it's a couple hundred years. >> Okay. >> That's what I do. I travel a lot. I follow I have companies that ingredients companies would update us because we're not a small company anymore. Back in the days company big deal now we're a place we're a market people know about us. >> So automatically connection we we're aware of it. We we we we're again obviously this is this is but don't kids don't lie adults if if I give you a sample you know say there's there's more there's There's things in stake that you know even a friend of mine but kids you give them if the kids we had an item is like okay >> it was something unique very natural very very into vice It was something like we touched a company that very high end >> and we made the product. >> Wow. >> Yeah. Yeah. And the no don't tell me but I saw right away this guy nish bringing it to the next level this >> Wow. >> Yeah we didn't make it again. >> Very interesting. >> Yeah because kids don't lie. >> So tell me what's what's the number one seller as we speak. >> Vanilla ice cream by far >> the bucket. The bucket vanilla ice cream. >> Why why the buckets by the way? Just because it's like cheaper and people can just serve it other Why is it such a hot item? Buckets. >> Yeah. Yeah. Okay. So, something about a bucket. >> It's a family. We're very into family. >> Family, right? >> Very, very interesting. Um, what do you say to those people? [Laughter] What what's your opinion on it actually helps pint of ice cream? >> Yeah. Ice cream house flavors. Yeah. Yeah. Then after I was I was listening to something and >> Yeah. Yeah. 100%. When they're having a down mood, there's something so satisfying to it. Um, okay. What's after vanilla ice cream from the pops guy? Would you say >> most probably sandwiches and cones? >> Sandwich ice cream. Cones ice. >> Cones are probably the first go sandwiches. Then there's more. There's a crash bar. There's other >> people love sandwich ice cream. Why do people like sandwich ice cream so much? Cookie cake a cracker cone. Um, why do kids love ice cream? Cones, sprinkles. >> Kids love a ice cream. >> Joe Biden, right? Pistachio ice cream. >> Yeah. Yeah. But Joe Biden is the old time liman's joke. the the cartoon, the ice cream joined the company. So the nursing homes, hospitals, some and whatever the driver uh didn't go to the stop, he had an inspection. He needed he needed a certain time. So 10 minutes away, take my car and and just dropped a few boxes. I remember I went for the front gate in the kitchen. So I went from the front. So in the ice cream and alter in the wheelchairs, ice cream, ice cream. So then it says in the cup, it's like it's really for every age, you know? It's like >> 100%. What about winter winter versus summer? I know that a lot of people just they enjoy ice cream regardless, but how much is the increase in summer sales? >> It's a big It's a big increase. >> 50 100% let's say if you want to sh >> 60% like literally. So just jump that off and areas like Florida. So change yeah like why not ice cream is another one. It's tricky cuz mention flavor but obviously from ice creams. So how how do you make a part of ice cream taste so good? What's is there a trick? >> It's it's as good and very very close to but nothing nothing is going to beat a ice cream. It's like a veggie burger and a burger vegetarian and of the animals but burger is a burger. Yeah. >> Bread. Red. Wow. It's so interesting. What's your favorite client's product? >> Vanilla ice cream. Vanilla ice cream. >> Just regular vanilla ice cream. >> Regular vanilla ice cream. >> It's very interesting. Get the fruit bar. >> Yeah, >> get the fruit bar. >> Okay, that I wanted to ask you. And it's the keto diet. So keto is basically you're basically staying under 50 carbs per day. So your body is basically burning um fat instead of carbs. Meaning I'm not giving him carbs to burn. Most people they eat so much bread a day that the body just goes to that bread and burns it. For me, I'm not eating those carbs. So my body is burning fat. Bam. I'm losing weight. I feel good. It's a whole It's a keto diet has a whole like science to it. For some people it works good. For some people doesn't for me it works. So into carbs of the product and I saw you have a whole line of healthy products. Zero sugar, sugar-free, whatever the alamina is and very low carb as well. So we bought the strawberry vanilla pops. It's only six carbs per pop. That's very very good. Let's see. Done. Cups of ice cream. So how do you decide how much healthy products to make? Do you see now that there is a market for healthier products? Um is that something you work towards? Um is ice cream in general in general unhealthy? >> Not really. Does ice cream in general ice cream in general is health but sugar freeze and the sort items it's becoming a certain more of a talk in tuned into them especially with the colors now with RFK whatever. Um, so in some some of my products in the Netherlands kicking off the sauce do shuffle rocket zoom pops. >> Yeah. So it has natural color, natural flavor. >> Oh yeah. >> So make as a demand that's going to go if if people are going to need more sales team. Yeah. >> If the product doesn't move off the shelf. >> Yeah. >> It it sells is he makes commission on each box. So it's kind of shelf. >> So it really depends on the oil. >> It it always depends on oil. >> Okay. Tell me two products. One that you thought is not going to sell and it did sell. one that you thought is gonna sell or an idea that you thought is gonna sell, but then when you put it onto the shelves, it didn't sell. >> Very interesting. >> Without plans. Yeah. Strawberry chocolate. >> Okay. >> The strawberry chocolate buckets. >> Correct. Discontinued. We were upset. Uhhuh. connected to them. It's a beautiful graphics product was delicious, >> right? So I was upstate New York visiting the warehouse there and I saw was a return like in the side over there like all the returns. >> Yeah. buckets you know kind of one phone call right >> but I don't know we did marketing did so much traditional Right. >> And and this is I think we're traditional. We [Music] I need room for them, right? >> Like I need more bedrooms, more privacy and dining room, >> right? >> Spend million dollar to get over here for a fraction of the money, >> right? So it it but change. >> Okay. Okay. So this year, so let's talk about a positive. Okay. So give me a product that you thought will not do well and did do well. >> Oh, the 99 calories. >> Yeah, I was going to ask about that. >> You afraid it's going to get sold out or >> production is scheduled. Okay. >> It's very very close to be finished. >> But this is healthy. I can eat it. It's 10 carbs per bar. >> This is delicious. The chocolate for them is good. The ice cream for them came out next level. The calories 99 included sugar and this took off. I I bought it in because you know what islands but it's it's really really >> So what explain to me you launch a product that you everybody that sees it just grabs it by it looks like it I think okay this is good fine It just takes off. It's the packaging [Music] just goes and iced coffee was was whack. Was whack but still a strong item. >> This knife and ste. >> What about the dough bites? So overpriced I tell you what it's loved because I used to post it on my status of >> it's it's it's there. >> Okay. >> But the mochi, right? Mochi is a product by the ice cream and the Japanese. >> Exactly. No, it's a bis in a sense were very traditional. >> So I I remember I had samples from the moi. >> Yeah, >> this is probably about 10 years ago. >> Okay. >> And in my house with kids. >> Yeah. >> Wow. In a sense, you're saying now that your family is the people that decide >> to like if I can't get a feedback. >> Yeah. >> Is right now. Do you see different um types of sales? Back, Villainsburg, Lakewood, Crownites, 500 because you're all over the place. >> Crownite, Fled Bush, >> even the states. meaning what changes? What do you see? What's >> did the items change? >> Mhm. >> Okay. >> Yeah. >> But the majority is they're they're coming from a different field. They're mint chip ice cream regular flavor. guy came around the family, >> right? >> Uh they they they have a different >> So yeah, this is the difference. >> Uhhuh. Okay, let's go to retail a little bit. Iceum House, ICML Butter Park, Ice House Villinsburg, Flatbush, >> Lakewood, >> Lakewood, the new one, the pro We Googled it or something and it's the biggest ice cream store in in America in the world or one of one of the the second biggest something like that >> probably by square foot >> by square footage. >> The the liquid store is over 10,000 square feet. >> Uhhuh. And that's the biggest in United States I think. >> What is I think it is per square footage. >> Okay. I I I can predict as Monty guide location the amount of say the DMs if I may say the amount of messages we get when as a ice because I don't do they not have an ice cream store can I correct you candies ice cream. People needed an ice cream store. You saw what happened to Lakewood here. I think you guys are extending it or something. It can be parked in the back and >> but anyway by the way in in bar in Lakewood people are not aware as much but online orders order just do pick up and delivered >> yeah can deliver ice cream within seven minutes it's delivered to you from the order is ready >> within 7 minutes this cars all the time it's >> you probably only make the order once there's a driver on the way There's also the way they they wait, they put it in the freezer. It's it's also a fullf restaurant. Yeah. You probably didn't expect this. >> It's crazy. >> Yeah. But but we know that people are really waiting for it. Shout out. Can I be It's on the agenda. We're doing We're doing right. The success in the store is everything. But the store is a store was basically in we did the model in Bora Park. We did it in the other stores in Williamsburg. Basically, a salad, the Manville pizza, French fries, >> or the fet pasta, panini, fish, shakshuka, breakfast, >> ice cream, >> panini, pancakes. >> Yeah. in in in the mall is when you're going into especially armed guilt >> that's a high-end restaurant it's it's hundreds of dollars >> yeah right >> this is like affordable you can find >> I was just going to ask how how do how can you keep the prices down average dish over there 5 10 to$15 how >> it's not weighted it's it's it's the system is right >> in and it's people ask me sometimes Wow. >> This nothing. >> Wow. It's very computerized, >> state kitchen. >> Actually, my other client made the kitchen. GSIL, [Music] an amazing person. But in the kitchen, I got a tour. Just unbelievable. >> Yeah. Very sophistic. Every station has their computer. Yeah. Order take like somebody told me order number. And I went into the system and it tells you, okay, and it tells me on the second. So, so the second built of the computer is the kitchen, >> right? Very interesting. Wow. Um, how do you see retail different than the kind of wholesale? How do you see retail different than the the sitting in kind of market? Mention And it's an experience experience. >> Unbelievable. Right. Yeah. Mhabas and bar is always busy in ice cream houses. >> That's what I'm saying. I feel like no, you know, the self and vat, nobody was able to do anything close of what you do. >> Like there's >> I'll tell you, >> there's other pe between me and you, there's other people that do it. There's other people that try. There's other ice cream stores that try. There's other companies. Somehow it still stays the same guys and client's ice cream is the you know what I'm saying? You fill up the entire shelf products. boils down to >> Yeah. >> A special person really Wow. >> I feel I feel [Music] Yeah, I feel like it is that way. Um like a battle to vision clients and under companies. I feel like some you guys came out so much in front on top. >> Yeah, family. >> But in the last two, three summers, I didn't see it. I >> feel like you guys are just leading straight up. >> It's a good feeling. >> Yeah. >> If you you focus on yourself, then you can you can try. Yeah, >> it's a lot for one person. >> Yeah. >> But if if you focus on your business, it's like kind of >> to give credit my cousin. >> Yeah. >> You know, but but but he is time after time, you know. vision wholesale anything I'm here but it's his credit. >> Wow. Um in general business um because at the end of the day you're a businessman. Are you the CEO or you you see yourself more like as the president of the company meaning the dayto run system. So department of stores, payables, drivers, sales, commissions, debt side, production side, the other side of the office, >> you know, and and and kind of, you know, we help inventory. Yeah. you know what we're doing this year, what's the plan? >> Yeah, that's yeah >> mention. So I'm I'm surprised to hear in a way >> I'm surprised that you you're a partner with your brother. You're very very close to your first cousin. Like do you ever did you ever feel like that's a bad thing or you felt like it's a it's a good thing? Share the wealth. Uh we're very very very close to each other especially we're totally different. So is more a hands-on everyday like anything like crazy. I love it. I love it. That's why you enjoyed to travel. >> Yeah. I >> What's the craziest place you travel to? >> Craziest place I travel to? Project. >> Oh, wow. >> Yeah. >> Are they good on ice cream? Ice cream. >> Culture of ice cream. >> Yeah. >> Yeah. Yeah, >> Italy is into gelato. >> Home home style kind of vague ice cream. >> How come ice cream? Can you see yourself going into gelato? >> It's a different It's a different felt. It's a different felt gelato but >> but it's not our hard ice cream. One thing he could tell you is record. I must tell you something is the perception. >> Yeah. >> Is wrong. >> Oh wow. >> Is absolutely wrong. The most countries citizens >> Yeah. >> the most welcoming people. >> Mhm. >> And and they were they have nothing against Eden. >> Yeah. And uh everything was like I I had I had no problem. >> Wow. This is just the energy reciprocates. If we think that they hate us, we think that this is politics and social media in New York mayor running whatever. So, how's it going in New York for you guys? in the bonus, you know, like >> 100%. 100%. Were you afraid personally? But you know, no, it's difficult. The mask bells, >> but uh yeah, >> but people are so nice, >> right? Um what would be your average advice to people that want to start a business or go into business? What would you tell them? is very very good at it. Negative energy. >> Yeah. The number for the competition. >> Wow. >> Yeah. focus of the the customers like the customer issues problems. Yeah. customers and you know companies ad whatever Jersey Yeah. Jersey. >> Wow. >> It's a customer. Customer is always right. No. A customer is not always right. It's wrong. I get the customer is always right. >> Wow. >> Yes. He's right. You should fight for him. >> Wow. >> But bad bad energy. >> Yeah. >> Right. I I love that. That's very very beautifully said. I never thought of this line. A good customer is always right. A bad customer >> not always right. No, >> it's beautiful. Um, I saw that you're going to be at uh, last week we had or two weeks ago Joel Wool and I saw he's doing a brick and brick and mortar show and are you going to give a speech or you going to be on a panel over there? >> It's a panel. >> Is it your first time being like um, how's it feel? Are you excited about the show? >> I I will see. But we had a nice chat. donation, but uh but again, we'll see. >> Wow. Um that I know you're passionate about that we spoke about and I'm curious, is there a message that you want to tell people um your opinion about it or how do you see now? Why do you think people struggle with [Music] Wow. And next level. But never never ever. Always my kids first. name friends and family I always looked at >> you know like can't afford >> and one of the things is that I I think that mention G for for mom's family. and they have a beautiful lovely life but% >> basically what you're saying if I can put your words into one word like the ego and the ego is the image of go follow your true self. It's a beautiful uh helicopter stage. Yeah. You know like I don't think I don't think I had this this kind of I always pushed. Okay. Mhm. Right. I remember. Yeah. Okay. 20% not such a >> So that makes it easier. That's what I'm saying. Give you a compliment instead. Exactly. Yeah. You in a sense [Music] certain age is >> Yeah. >> Does it make a difference? It doesn't make a difference. >> Yeah. Um, wowi, incredible, incredible conversation. So much to learn from you. of prison. >> I I started with with >> Okay. Yeah. It's out for you. >> Wow. [Music] Let's go. Let's try reached out to Institute. This is the biggest organization. The founder of an ALF is in in in Florida. >> Uh for his name, >> whatever. >> Okay, >> you can put it on later. And uh it is it is institute. Basically, this is to fight for the rights of Yisha prisoners in in the federal system. >> Oh wow. >> Federal. >> Mhm. So uh he pushed me in and then once I got hooked into that is also part of the estate complicated feel. There's only so much you can do. I try to go every Thursday. >> Mhm. >> We do sometime times you do Mondays. So we do is >> Yeah. Yeah. [Music] >> Wow. >> It's it's it's it's amazing of of belonging, sense of community in somewhere literally I would say there's about two three now and was f some a lawyer yet. I'm not going to say a name, but as a lawyer that that that he he got in he got actually through a through a case he got got involved and he got got thrown into prison and his >> wow from a background, >> right? But I got [Music] in partners of Torah. So basically, >> she has a couple of them. It's part of his. So in order to give a message for the physique alliance in the world of >> Yeah. >> Right fine system, you know. Anything whatever seat speaking of mention Wow. >> Wow. Selfish selfish entitlement. >> Wow. >> This is under the breed. do do but >> yeah um beautiful. Um anything else that you want to share or anything else that you're currently passionate about? >> Wow. Yeah. Supporting family. The natural men back off. Butim, how you doing? Yeah. >> Yeah. >> Very very close business level. Very Yeah, >> I think we have to do that. >> Yeah. Beautiful. Wow. We're like at an hour and a half already. No way. Um, thank you so much. Really beautifully said. Um, I believe that a lot of people will love this podcast and uh, as I always say, like I said, a bunch comments I believe. Um, for now, thank you so much everybody for listening and um, reminder to share the episode, subscribe to the channel, a comment, it helps for the algorithm. like whatever subscribe to the membership which is episode extra bonus content. Um sometimes do early access podcast replies WhatsApp the link down in the description so you can uh get it over there. Um the link to the organizations mentioned so renewal um organizations so that somebody will um donation you know you never know donate donate a kidney is come and um come and donate into the organizations um and yeah thank you guys for being here thank you for the friends and fans it was shocking to see And I love that and that's that's like you know open mind. Um so I just want to say thank you everybody for for for listening and for all the feedback. Thank you to body. >> Thank you. Thank you very much. Thank you.