Customer Feedback: The Key to Marketing Success

had never been anywhere before that. I had never worked for any brands, any agencies, or even at Maxwell. I had never seen a company so convinced about about talking to the customer and actually hearing the customer's feedback, using the customer's words as the marketing messages, like telling those stories. So, I think that real connectedness to their customer and to each other that Dave modeled, Dave modeled both of those things so well was the biggest thing that I learned