Laibel Schwartz Shares His TOP BUSINESS SECRETS!

one of the ways to relate to someone is to be vulnerable welcome to the let's talk business podcast a project of the PEX group gain valuable actionable ideas from the world's top Business Leaders to help you take the next step in your business journey and now here is your host many Hoffman coming to you from the PEX headquarters in Brooklyn New York this is the podcast for No Nonsense advice to help you learn grow and lead today I'm so excited to welcome my dear friend in our guest liel schwar now liel's journey is nothing short of inspirational from starting as a wedding photographer to involving into a Pioneer in video accountant creation liel has navigated the everchanging landscape of business with underlying authenticity and creativity in this episode we're delving into liel's extensive experience gleaning Insight from his Mastery in storytelling his emphasiz on human connectivity and his drive to create a sustainable business model get ready to explore the essence of what it means to compliment you strengths with those around you the importance of expressing gratitude and the power of vulnerability and business settings now I have to tell you I was very nervous for this episode because I knew I have so much to share with liel and liel has so much to share with the world I think you can enjoy it and you're going to learn a lot from this episode without further Ado here is my interview with liel Schwarz liel thank you so much for joining me on the let's talk business podcast I'm so excited to be here I don't know if I've ever done this before but I figured if we're going to start we're going to start here very cool so sometimes people say you know you know this guy became Rich this guy got this guy and so on and so forth and I could tell you something that this podcast is years in the making I've been after liel for a couple of years he should come on the show and for some reason he said I post enough stuff I'm there I have my different mediums that I'm working on but now we're finally here and we're going to make the best out of it and I promise the audience they'll they'll learn a lot I'm excited and and it means the world to me I think it I didn't not come because I wasn't interested I think I was didn't come because I was nervous but we always have to step out of our own comfort zone to uh to get to a new levels so okay so so I assume that a a a a majority of people that are listen to the show have heard your name or have seen some of your content but there is a part of of of our audience that probably didn't so for that audience and even for the rest of it let's start a little bit of the original story like as far as how I know that you thought it as photography before we before you got into video as well where did this all come from so it's funny I remember doing your portrait right there where you're sitting you were standing right there it was a gorgeous image many many many years ago but I originally just wanted to find a profession that I could learn all day and work at night and that was my dream and I wanted to I figured I'd do it for as long as I possibly could so I figured if if I could do um something I tried to figure out what exactly am I going to do so I wanted to I thought about you know options and I realized I could do Sim at night I could photograph Sim at night learn all day learn all afternoon and at night I would have a parasa and that was really where it started out and we learned and when I got married my wife's an interior designer um and I realized very quickly that if she was going to go in buy you know very expensive couches then come back to our $40 Craigslist couch then it wasn't going to work so well with the with the shom bias so I said you know let's try something new let's try making a business together I don't know so she said Lael you're crazy you have your thing I have my thing but we tried it and it was good for me because I there's a lot in our world you can't really learn photography so well because there's so many sensitivities that we want to keep that a lot of the education outside of our world doesn't really have the ability to learn so all day I would go to Yeshiva she would learn U photography all the things that she could see and I'd come home and she' teach me and basically that what happened and she built this beautiful Boutique wedding brand and we did that for about eight and a half years and she kicked me out every day to Yeshiva and um I would make my sales calls B sadar in between different you know different classes and that's how it started and she built this beautiful wedding brand where we work together we were connected um we really did it originally just to learn learn how to work together meaning you're a new couple how do you you know work together how do you work together in stressful situations how do you you know and nothing's more stressful than a wedding and that's where really that that thing that that started to create that that Vision that love of kind of like telling someone's story then after a bunch of years she told me she said label I want to be with the kids I said that's incredible so I said you know you're the CEO you no you're the owner you know you you're looking for a new Venture so she hired a CEO and you know we we we took but it wasn't fun doing weddings without her anymore the whole idea was that like we were at weddings together showing couples what they could do together and right and then all of a sudden I was like by myself with the couples it wasn't as fun so I had to do something else so I took up I slowly built the head shot you know business over I don't know probably two years silently quietly quietly building his skills and then we came out with this thing called head shots which I don't think the world really knew much about and thank God and from there we went from head shots qu and we started hanging out with our CEOs and of like hearing their challenges but I didn't really have solutions for them I just you know took a great head shot and then one day Co happened and a lot of my guys who are going to meetings and doing well all a sudden couldn't go to meetings anymore and they put out videos like hello my name is and and I would called him I say you sound terrible what are you doing like you have to figure something solution and uh I said let me come over it was a Ry Brown let me come over for a minute let I'll set up my camera I'll set set up lighting I don't know I have a camera and we'll talk and we did that and we sat down we we connected I sent the footage over the a con in ER who was doing our editing for like our own personal content at the time and when I delivered it to aamy Brown he I remember the moment he said label you're sitting on a gold mine never mve a moment in your life that's what we've been doing since wow we we'll get to it and there's so many questions I want to ask you and I think our listeners would appreciate but I I do want to go back to the weddings you know the time that you did the weddings and I want to ask you a couple of a couple of questions I think uh that I would be interested and I know the audience would be as well every industry almost every industry um you go into um there is other people already doing it very rarely you know the new next Facebook or the next AI comes out you know and then revolutionize something that never existed but most of the companies most most of the the everyday people are going into Industries that other people are but they're trying to do deliver it differently or offer it differently do something differently I bet that going in with especially as a couple into this you with your wife you had those questions you had those conversations what was it and how did you feel you deliver differently it's a wildly good question because it actually it brings me back to the focus of life and profession and one of the challenges I'm going to tell you at the end that I had with weddings and that kind of brought us out of it so I asked my rashash I said I have a question I said I my wife is the most talented woman that ever existed like ever you know what I mean and I knew we could create something the world has never seen before we had obviously that beautiful balance of a husband and wife which started off very much I was on the men's side she was on the women's side um we started you know doing more Global type of weddings and even outside of our world so much they still appreciated the different dynamic between men and me right like I me you know the whole situation my wife is like this calm collected totally like we're like Polar Opposites but work perfectly together so I asked my I said I asked my my Rabbi my one of you know one of my mentors I said I know that we could put out the best product that ever existed and I know I could put out the luxury product is it a problem for me to put out a product that I personally wouldn't buy meaning we live this like small car life still to this day you know what I mean you know small yeah but like we're you know I knew what we could do I said is there an issue with raising the bar to a level that almost sets a new Norm or is that is that a hopic is that a philosophical problem within the community so he said label does it exist already meaning are you making a new level of thing or you're just there's people there you just you're G to you want to go there as well I said to be honest with you there are people doing on that level I'm not creating a new genre it's just that you know I want to know philosophically is it good for me and good for my wife to get to go there obviously it's a lot easier I'll be able to work a lot less I'll be able to be in Co little more if we can you know if we get there uh but is it going to be bad for me in terms of like is it the right move for the for for for community so label if there's someone already doing it and you're not making something new then you have no issue and that's exactly what we did and we we started off obviously you know with that you know kind of like couple's you know experience but as it grew it was more about not I think Manny you'll appreciate this so much sometimes creatives get very involved in their creativity you know what I mean like and they're like they're going to like get into there like is this the best picture that existed and I think what we realized very uh early on it's not about the picture it's about their experience it's about the couple's experience this is their moment that so it's got nothing to do with the image obviously it's got to be the best image that ever existed you have to be working on the highest level there else should be professional it's got nothing to do with the image it's got to do with their experience what was that that's cool I don't know that that's Co I guess we said something good so anyway um and that's where that's where my world really rocked and that's what I realized that you know if you want to ask what differentiated us we were young so we were connected to couples that were also just getting married so I think now if I was a photographer in weddings I think I would relate more to the parents but we were with the kids this is their Sim this is their event we used to do you understand Manny we used to my wife created this experience where we would meet the couple beforehand we would hear all about who they are what they're about we would do an engagement session beforehand to kind of let those nerves kind of flow get build relationship my wife would bake them on the day of the event she would make them homemade scones and WRA them up in a beautiful glass jar with a ribbon on the top with a note because no one has food the next day everyone forgets what's the eating the next day these beautiful scones they had for the next morning when we had them in we would Ser Champaign my wife would make yummy treats it was all about them experiencing them they don't have much to relate about they just got married what do they know about each other the one thing they had to relate about was images of themselves with these unifying experiences it was a wild experience and that's really where it all started so that's I think I think that's really what you were asking beautiful um and and actually um going back to the point that you mentioned I think it's worth mentioning making sure that the the audience is really um listening to this point which is that you have two ways of of of when you come into industry you could do you could deliver the product better so a better product a better mous trrap or you could live with the exact same M spread but the experience as you just mentioned is so much different that it's not even close you know it's not even close and I think so so many times we're so trapped into the better M strap what we don't realize that you know if these people don't give customer service or if these people there's no one to talk to a day before because they had another wedding and they say why did you call me don't you know that I have another wedding schedule the day before and they don't feel that special in that the attention to detail I think sometimes that's everything that's only what you need to offer in order to shine shine in the space that you are and it's not and again it's this this this concept exactly like you said I believe strongly you have to work within your own skill sets like again I may be you know like there are better photographers out there than me potentially right like but that's not what that's not the thing that I have to give so whatever it is that I have to give I make a joke all the time that the reason why we win is because I made the game I'm making the rules of the game so therefore everyone's playing within my rules so of course I win because I made the rules and I made the rules to hack my own system my strengths and my weaknesses you know what I mean so of course we win and that's that that's what I find with everyone if you're super super super talented at like you know at you know hoody Greener is the most talented person I've ever seen in terms of product right he doesn't want to talk to people I don't want to know you I don't want to make jokes I want to turn the product you know what I mean whereas whereas I'm the complete opposite give me my human beings and let me play you know what I mean you have to find where you your strengths are and then go there a billion percent exactly just for our listeners uh you know just a a footnote um is we had hoodie on the show um a couple of months ago also very very phenomenal episode just he's speaking about the personality he is uh a great great story um you know on product on product photography I want to ask you a question it's a personal question and and feel free to to plead the fifth um which is I think anybody that saw you on a shoot or saw some of the videos know that you're personality you know you can't take it away you have a way of how you deliver an experience um how to bring the best out of head shot a wedding or a video and so on and so forth how much of that is comes natural to you or how much does it come that you have to force yourself to be in that mode it's a wildly good question and I'll tell you a funny story so again I told you I live in this like very kind of modest very you know kind of experience in my personal life so I made a little Community my my wife and I built a bunch of my friends from K Mara right outside of M 20 families quiet Pleasant unified like built it to have all the miles of out of town and all the miles of in town right and we built it over the last seven years most people in my community don't have social media like nothing one day someone got a hold of my WhatsApp status and he said label I understand which one is you that one or this one like I'm quiet by Myer my kids like you know like like no one would you know like just he said which one's real I said you don't understand they're both real you know what I mean this is real in my life and this is my this is real the reason why I do this is not because I like going or moving or right like that's not where what happens is I want I need people to feel comfortable in their space so therefore sometimes I need to go a little bit further in terms of emotional experience so that the person I'm dealing with can feel comfortable listen I'm not as crazy as them so therefore I can be myself fully and truly that makes any sense so therefore my goal when I let's say I'm doing these wild projects now I'm doing a lot in healthcare and I'm I'll get in front of entire my mother I will go there but I'll get in front of a entire you know facility and I'll tell them my story and that they are heroes and they're angels and then all of a sudden they're connected we're all connected and then when we connect later we've already made that Bond so it's really the funny part is anyone that really knows me what's our greatest strength is this experience of interviewing I'm actually really not you're doing a great job the reason why I felt comfortable coming to this podcast because I know that you had so much experience and so good at what you do otherwise I'm the one that I'm the one that I don't know how to talk I only know how to listen so when I sit down to interview someone I'll have a half hour interview and I'll say 17 words but it's that human quiet connection it needs to be exciting in the beginning in order to break through a shell and then it's very very quiet and connected absolutely now let me ask you how um you you mentioned before and we'll go we'll we we'll go a little bit to to the you know now that you started doing the head shot and and speaking about video postco as you mentioned um in terms of how much of your skill that you had in the in the b2c which is the business to Consumer Market transer into um um um into what you're doing now or was it everything learning from scrp oh it's so interesting you say that because I believe that all human experience all kind of transactional experiences all exactly the same except for there's one point why I love the B2B World another thing that really started to wear on me when I was doing weddings I was taking money directly out of people's pockets now I was giving them an out of this world experience I was giving them you know and again even as I get older I start to get it like okay now I start to see that maybe that is valuable but as a young person I really felt like you know we were doing a premium product and I really felt like every like people were like writing checks and was thrilled to do it but I always felt personally like that's just another that's just money they not they don't they pulling money out of people's pockets and when I started doing B2B I was like wait a second I'm not taking money out of people's I'm physically putting money in people's pockets and it's not like and I and I feel 1 billion per confident in that so when I talk to people I'm literally like when we talk fees I tell them no no no and I'll go there for a second but I'll say you know our products are a premium experience you have to prove to me that you can make 10 times what you're charging me over the next two well I'm charging you over the next two years or else we're not starting conversation you prove that to me and I'm and I literally that's where the difference someone said something wild to me once and it really hit so hard they said it's the same sale and I think about this all the time to sell a head shot one head shot right which I sell for we I've always sold for $350 then it is to do our projects our our our wild projects now our project started $25,000 our wild projects it's the same exact sale same amount of time same back and forth is that right and a lot of our projects are six pronged you know what I mean and you're dealing with real and it's the same exact project so I was selling originally I was selling a bar mitzvah or event then I was selling weddings like oh wait a second it's the same exact situation obviously a lot more to a wedding than it is to Bar Mitra but in terms of the sale then I went to head shot and I had to have these conversations over and over what is head right and then okay then we had like branding packages then we had like then we had days of head shot then we had videos and and it's the same exact process so the thing I like about it is I feel empowered because I'm helping people but the experience is exactly the same what are people's needs and can you give them those things confidently it's the same exact you know I I joke about all my guys like all of my teams that I work with I say you guys could really sell anything you know you guys could produce you know look at all of your teams you know what I mean if if PEX wanted right now to go in and and sell FR refrigerators or like you would do a rockstar job you guys have incredible project managers you have great you know people on the phones you have salespeople you have you you guys could do it it would be you know and that's what I believe I believe strongly that you have to confident about what you do love it and uh but it's the same experience just for me I feel empowered because I'm helping someone make money as opposed to kind of pulling it um in my mind Hey listeners are you struggling to create beautiful looking proposals is it a hassle every time you need to prepare a quote or proposal for your clients is collecting signatures still a manual process well it's time to upgrade to pandadoc at PEX we use pandadoc for all our proposals employee documentation and so much more it saves us time keeps everything organized and our documents look incredibly professional with customizable templates real-time collaboration and E signatures pandadoc turns creating documents into quick and easy steps plus it integrates with so many other tools streamlining your workflow and boosting productivity try pandadoc today by visiting px. c/ pandadoc and start your free trial trust me it's going to be a game changer for your business that's pte ex. co/ n da do o c so so let me ask you a followup question so so obviously uh the landscape of video marketing is evolving from what you're seeing um where is it now and where is it going and how important is it for businesses so I feel and I think you'll understand this more more than probably anyone is when you are in a field sometimes everything starts to look like a client like oh I like I have this product like everybody needs it right so then I started to realize on the label side and we made a new business which we could talk about but on the label side it got very clear to me that the world is changing in a way that you need to get creative to solve some of the problems right the same way that people did business forever the global you know web changed things you know AI is changing things this whole experience is changing things and what I realized was that people believe in people so therefore we used to do it in terms of creating genuine images head shot so that you can build trust right but today in certain markets especially in the markets I'm playing with you may be making a one-time opportunity pitch to the government you may be making a onetime opportunity pitch to investor you may be making a one-time opportunity pitch to an m&a you know so therefore what is it they're looking for everyone on the top level and I think that you'll get this when you talk to any CEO man and any project you know when you got onto a project when you talk to that when you talk to that owner CEO whoever you're playing with the first three seconds you know if it's a y or a n you know exactly what's going on again you go through details but you hear do they get it do they get it you know what I mean and that's why because that's your energy and your experience matching with their energy and their experience and all of a sudden as a season business person it either fits or like really doesn't fit and you know sometimes we push through with the ones that don't fit because like right now you know cash flow whatever and you always at the end tell yourself every single time you know what I'm talking about so can you now think we've created our product where you can actually feel the Nish the real soul of a person a company an experience and therefore a real owner will be able to tap into that if they were to walk into ke tax if they were to walk into any of my clients they would feel that naturally I'm not making up I've always said I could never be a creative agency cuz I'm not creative I call myself an EXC creative I'm not making up a cool fun idea a pitch a canich a I can't do that all I can do is show what's really there they were really to walk into your deal that's how they would feel they really to walk into your office I know it's like to walk into PEX it's fun it's Vibe you walk in and mati stands up and says hey and then this one comes over and say and you get there's an energy there right so anyone's everever walked in felt that energy how do you get them to feel it before they walk in so true you could only do that with video again and you could only do that in a genuine way it's not like a it's not like a canach Pex doesn't need to do a canach what you have is so good you don't need canes KES will take away from what it is that you guys do exactly it's even you know the this is also with branding and marketing and we have so many times these conversations we cannot make up things that don't exist we could bring out the best of what either your vision or what actually exists already you know what I call it I call it I call it um with head shots that we don't like we won't like someone be like will you make my nose my nose like this can you make it like this so I say listen if I can do it with lighting or if I could do it with posing right we call it realistically flattering you know what I mean I can do a lot with lighting and posing you know what I mean but I'm but but Photoshop I'm not doing because that's not you you know what I mean if it's something that's going to go away naturally you have a scar you have a pimple that goes away I'll take that away but that but that's I think the same thing with businesses cuz what's going to happen you make the most amazing ad they come in it's not to say it's not genuine they leave in a second and that's where um that's where we've been playing on the video space okay so I I I want to speak about a couple of topics um one is um I I I've realized that recently you have moved into you know you have the label brand and you also have a new brand and I know we have spoken of of um off record many times about you know when it comes to creative space or it comes to any service providers if you are the professional and and you want to scale what's the mechanism for it so how much could you share publicly to our audience to understand like how that transition happened what happens in that transition so it's I think the age-old question for any of us right like there's a magic that happens in in Manny's brain there a m magic that happen in any of these creative brains how do you ever systematize that how do you create P meaning there's Manny and then there's PEX right PEX is just a manifestation Manny's brain and and the wild part is it even gets better you know I mean because all of a sudden you have more resources and I was always challenged especially because you have this like label experience you know what I mean like how do you label that's like that's impossible because I don't know it was born that way my mother I don't know what I don't know how to do that but I knew it had to be possible and I got frustrated because since we're doing these projects on this level I say all the time you prove to me you can make 250 over the next two years do a project with us it's irresponsible for the majority of the world to invest $25,000 in a video it's irresponsible so I was walking I think in the streets of Brooklyn or whatever and you see like business after business after business after business I'm like they need a video they need a video they need a video they need a video and I was like everybody needs a video I was like everyone needs a video it's true but like I can't go there and also they shouldn't be spending the money but like I wish that I just had enough time to like know go just like spend the day and do the whole block I was like but I can't right this was that was that was the that was the grapple it's like how do I take our process which we made so orderly and systemized and it just works perfectly and I know it because I live it every day how do I take that and make a product that's repeatable so I said it's not possible but I'm going to try so what I did was I actually recorded myself every interview for a for many projects so generally there's two cameras on the class so there's two cameras on the client One camera on both of us and they literally recorded every Nuance that I did so therefore when some right when someone's talking you can't interrupt them but you want to show that there's interest so so you lean slightly forward and squint your eyes slightly or you go something like this so every time that I did a move they actually recorded it and made a book on how to label how to label then I did the same thing with my Shooters I had my best shooters and they would shoot our products projects and I would have them connected to the camera and every time they made a move the reason I'm sweeping this way is because there's something over there that I'm hiding and there's something over here and there's something over here I really want to show the reason I'm sweeping this way is because this and they literally talked through every step of their thing for multiple projects for a year then I did the same thing with a nen K our best editor our chief editor and every time he edited every move the reason why I chose this word and not this word is because of this the reason why I chose this music and this not new week because of this so every project has got like eight hours on each side and we made a university we made this process and what we did over a year is we figured out how exactly to label how to shoot in our way and how to edit in our way and we trained people we trained um interviewers in how to interview in our style how to shoot in our style how to edit in our style and we made a company called everyone needs a video everybody needs a video everyone needs a video and we talk everybody needs a video as well because I I knew it everyone needs a video and the wild part is I think now we're seven months in I think we've done like 15 projects and it's wildly successful the process just works you look at a I'll give you the recipe you work with any company you want to talk to ownership leadership management boots on the ground testimonial ownership is you have to talk to them about leaders about about history past and future right they are where this came from and they are where this company's going leadership you know what is what is this what is this product bringing to the industry right management right you go down then you go management how do the products work boots on the ground you want to see the the you know every part of it and then testimonials how is it affecting their client it's an easy process it's four it's half day of interview half day of b-roll and it's been so so successful and for me it's weird because I see it's obviously not a label product you know it's not but you see it's successful I look at it and I look at sometimes I say this is ex exactly that's the dream it's weird to see something that feels like you looks like you tastes like you and I had nothing to do with it very cool very cool so let me ask you a followup question through that so you mentioned about systems and processes I think this is something our listeners to pay attention to because a lot of times you want a different result in your business but you're not you're not willing to put in the effort to systemize it or record it as you mentioned before in figuring out what has the those steps look like like in order to to get to a stage where you could offer the product for cheaper and for Less you know less money and so on and so forth so I think that's that's an important thing I guess my question to you is um how do you currently maintain both sides of the business I don't I don't so I have an active partner who's running it and we hired someone's running it full-time so therefore I created I created the process David Buu who's been our kind of our business guy since forever um help build out the system side and and we're Partners in it so therefore I go to a Friday meeting anything creative meaning if they you know if we have creative questions about how to deal with their certain things or if we have client questions on how to deal with certain things so therefore I have that experience but we built it took on a partner and it's running completely on its own and in terms of in terms of let's say people reaching out to you as far as video productions or video projects are you now deciding that that based on their return they're going to be getting they need a label video absolutely absolutely and and you hear it in a second because label is meant at this point in time to solve a serious problem right enev has the ability to Showcase a business perfectly as it is meaning it's not going to be able to get the results labels doing it's not it's not meant to solve a problem it's just as a it's a recipe how to show a company you have a normal you have an ABA company you have a dentist office you have a you have a construction company anything that just needs to be able to show it in a perfect genuine way that's where this thing goes so I tell people all the time like like I you may want to invest some people say but like I like the label thing but you don't need the label thing I'll come hang out with you in the office I got no issue but it's not I don't want I'm so excited I'm sure you felt this way about things that you do I'm so excited about the things that we're doing I feel like I don't know if it's a you know I always make a joke like it's like a passion thing like again label a allows me to do my passion my challenge was I needed to be able to find a sustainable piece as well so that's where this is the dream that I'm working on to be able to my goal is to let everyone needs a video really really fly and build a system that works and go really National and allow label to be my passion it's the stuff that lights my fire it's the stuff that gets me you know and but the problem is if you do this only then responsibly it's not the right move because you know what I mean it's not the that you need that's the idea let me ask you um you know there's a there's a there's a line that I use a lot in in the marketing world we need use it a lot that creatives usually overthink uh a situation or over create or so on and so forth weed before and obviously since Co there's this huge movement on agility every business if you really if you want to grow you need to be agile move out products and so on and so forth at Co you saw companies that usually this decision would take like five years to do and all of a sudden in three in three weeks they had a website up and they had you know they had e-commerce whatever it is like for a legacy retailer I guess my question to you is um you mentioned your process which is good uh how do you know am I over complicating the process and getting every system and process in place or could I've been in the market three months earlier like how do you like people listening to this how would you answer that question so I have a very very very unique way of doing things which is I think contrary to I think what's probably smart uh it works for me but um but I don't I don't recommend it to everybody I've always done things silently and built what I want very silently and then when I'm ready to take over we take over the world so therefore give you an example I have a rule we do the first three for free no matter what I've done I've always done the first three for free our first three weddings were for free um you know we how did we how did you ever have a way to show a bride a bridal portrait without having a bridal portrait how do you do that how's the first person that I took my cousin we bought a dress on Etsy for 80 bucks I went to uh we went to again this is all my wife's credit I should say we because it totally wasn't me I was sitting K we went to um flowers to go or whatever and we said we'll do a portrait you know I'll give you the portraits from the thing and we put together a beautiful Bridal shoot the way that I would want we would want to shoot it so when people saw they say this is gorgeous this was a wedding because said no this was my cousin but this is what this is my dream this is what it's supposed to look like and I did that three times and I think our first even our first wedding might have been for free then head shots do you understand Manny when I was come when I was starting head shot I went for two years every single Wednesday into the city rented a studio and gave free head shots to everyone and their mother in order to build my skill sets everyone but and that was probably I thought about it it's probably a $50,000 investment over two years and I was funding it through you know through my other work but when we came over when we came out we took over the whole thing when I was doing video when I sat with Ramy Brown when I sat with m capital and I did our first videos all for free I want to build a perfect product once I charge you $10 you have a say I don't want you to have a say I want to do it exactly my way build a perfect portfolio and then when you come out you come out retail this is what we do this is who so therefore I've been working on a project right now for a year one full year we've done 16 full showcase videos no one has seen a thing zero work in silence take over the world another thing you mentioned before and I think I've seen you me speak a lot on LinkedIn about it in the past is um you're I guess a strong believer mentorship or partnership like to in order to know your Zone and ultimately surround these with people around you what could you share on that topic I have been blessed and you've probably had a similar experience I hang way above my pay grade since I have a solution for people running wildly successful companies I have conversations I shouldn't have like I'm a photographer for what to think you know I mean so I get to see people doing wild things and solving problems on levels that I I didn't even know existed when I walk into a company often I say guys you have to let me know what's happening in the company you have to educate me about you know you know like I have a client now that needs to get a you know Chinese investors I have the Fest ideas about Chinese investors but if you tell me everything they need to hear I'll be able to pull that out in a genuine way so therefore what happened was I started spending time with people and learning what was possible I didn't know these things were possible I'm a photographer for goodness sake so what I do is I I I connect with my guys I hear what it is they need and I learn from them so much so many that about three years ago I went to I took eight of my guys out of the country he's the CEOs from different industries that were far far far no one knew each other and I said guys I want to learn from you I don't know you know I want to learn from you so I'm taking you out of the country for three days and we're going to learn together and I'm going to learn I'm just going to sit and watch and we're going to learn together and basically what happened was we took CEOs of of eight different very different different Industries we got together and everyone's world was rocked rocked everyone you know learned New Perspectives again there was someone that owned many CPA firms was helping everyone you know I was question with CPA stuff and there was someone there was a developer that was helping on you know structures and there was D manuna was there and he was helping on the business side and I don't know what we were doing there but we were just having fun you know what I mean um and what I did was I started learning from people that you know I have a skill set and I I'm not I don't have many talents but I have a few very very strong ones so if I can take my skill sets insert them and have other people you know and you you know bring them to the masses I don't think anything's more powerful you know and I I don't know what what do I know about business I just know about connecting human beings and be able to show that to the world so therefore what I've been doing recently is partnering with people that are talented in those spaces and allowing us to do things that I could have never dreamed before because I don't even know those things existed yeah know there's something that I I've realized a long time ago which is broken in in in in in humanity so to speak is like you grow up as a as a young kid and it's it's very easy people to point out um where the skills you're lacking yeah the skills you're lacking okay the obviously it's it's obviously should be easier to find where you're actually accelerating but usually your teachers your mother your parents everybody will say these are the places where you got to you got to be better yeah improve as you get grow older especially in business it's not necessarily the best use of your time to only work on the places where your weakness to try to up your game there because chances are you can't you or you can't at least be amazing at it but you could surround yourself with people that have you know are good at those things and be the best on the places where you Excel and and and ultimately use that talent to conquer the world and the thing that's so powerful about it is since you're not good at it you appreciate them so much for doing it you know what I mean like you appreciate them so much for doing it and the weird part is people that are good at something they think it's easy like what do you mean I just I what do you mean I just I just like I couldn't just I could spend my whole life justing and it wouldn't work but and this thing is this thing I feel is the most is the most powerful thing and and and what you just said was it hit me so hard to gave me goosebumps because some I was at a I was at Min Capital that was very I am very very very close to them great great great people unbelievable and we actually went with them on one of their trips and someone was very close to one of their one of their um loan officers came up to me I needed contact solution or something it was like very late and I was trying to go to bed it was like 11 o'clock he said he had it so I find I was like very close to him and so I said can I borrow it fine so we came out of said gives me the contact solution she says but he's holding it so I don't have yet I need it he's like can I ask you a question I like sure he's like it's going to be a little uncomfortable and like I just want the contact B so I was like that's okay like what's up he says um I've seen you do your thing for the last two or three years and you're always complimenting people and telling people how wonderful they are he says now when you tell me something nice I don't listen anymore because you're not just doing it to me you do this to everyone it doesn't mean anything so I said let's let's make up his name is Moshe mosa I said can I tell you something really interesting it's very interesting what you're saying I said exactly what you said Benny I said the world is very you everyone is very used to telling us where we don't shine and those things are very true those things are so true but you've heard enough of that you got that everywhere I'm just telling you the part that no one tells you which is a few nice things but those are true too so is it true that I tell everyone these wonderful things about themselves yes but everybody else is so busy telling them what they're not good I'm just telling the little things that are also true but they just don't get to hear as often as they should so powerful so powerful um and and and and not only that is if you focus on on your strength this you have so much capabilities and so much capabilities which I think what shines through the videos that you produce is bringing out the best of people uh because everybody has a story you said everybody needs a has needs a video I tell you everybody has a story and uh you know I'm sitting in my office and I end I meet a lot with people business related um and then I have this if it's in a calm moment and after an entrepreneur has gone through their business story I'll always at the end ask and how is your personal life life and moment of silent and then they open up it doesn't take a lot and the person shares whole life story and everybody has their level their version of their story and no two stories are alike I think that's the power of a label because that's what you bring out of people on any given time and that's the thing people relate to that's the thing that is the thing that people relate to my mother taught me that very young and it's funny cuz I'm teaching my children now is one of the ways to relate to someone is to be vulnerable right because person everyone's used to these like walls right now again you have to do it with you know you have to do with se you have to know exactly where and how but I've spent my last year in healthcare right and I always swore I'd stay so far from my mother was a nurse I grew up on the floors of a VA this is my world these women these people are angels they're actual Angels my mother's the type of nurse that see someone in the grocery store and we'll say hey you have a demon your ankle so you should probably go check that get that checked out like this type of nurse you know what I mean like they don't make them like I they do make them I didn't think they used to make them now I saw that they still make you God's still making these type of people but I always thought like like it's not a spreadsheet business to me it's not like oh you give me one home so I can you know if I lose money on one home that like now I can lose money on 40 homes like that like is this what I need my life and I found a company that's really human human connected and really really whatever and I said I'll try one but I'm very reluctant and I fell in love and I every time we start one of these projects they're all a lot of them in Florida I get the whole staff together in the beginning of the morning everyone's like you know whatever whatever whatever we actually bring them Donuts we bring them whatever and I say guys I just want to say thank you and you hear everyone like what's he doing is this a pitch is it a this whatever and I say you know my mother was a nurse since the Vietnam bore and I grew up on the floors of VA and I saw yesterday's Heroes taking care today's Heroes taking care of yesterday's Heroes and I just want to thank you I said the world I don't think has a the right narrative for what's going on with you guys and if they were just come to see what you guys do on a daily basis the world would be a very different place I personally Just Want to Thank You Everything Changes Everything Changes right vulnerable tell you about my mother tell you about my experience tell you a little B my thoughts that maybe are you know whatever and all of a sudden we're humans we're humans we're humans that I was a little kid walking the the floors of a nursing home all of a sudden we relate different and we could all relate we don't because you know it's you and me and if I take you can't have if you take I can't have but when you realize that's not the case if I can really really really help you then I'll always have what to do if if I'm in it for me so I'm only there for as long as I can you know can get up if I'm if I'm really if I can really be in it for you then I'll always was something to do and people feel that so let me let me ask you the follow-up question to that is um what is some most of the like the most rewarding projects or moments you had you know being in those environments it's weird Manny when I tell you it's a daily occurrence that I'm crying and my whoever I'm talking to is crying as well and you again this isn't we play in every industry every single industry nurse home is obviously the easiest because they're like literally Angels you know doing wild things and again this is not this is meant to be a profitable Venture my guys are making a lot of money with the work that we're doing like wild numbers in the end of the day it still helps the spreadsheet but the way to do the spreadsheet helping is through genuine experience but industry and the funny part is that we're doing real estate we just did this wild piece on um on piure Village which is that whole strip of the Wave hotel and that whole there really 500 units um that they're trying to build for for you know for all year use that's why they built this entire process so therefore we had multiple we have to do for investors we had to create for the hotel we had to create for the um you know for for people to come for attractions but really the whole thing is meant to fill up this 500 units but when you talk to the people that are building you talk to Mrs Myers you know talk to the christeners this was their dream this is where they grew up and like you said it's all business but when at the end of the day when you strip the whole thing this is a this this is a young girl that grew up in a place that she loves and now she's developing it you know I mean it's it's a whole different story you know what I mean it's a whole different experience so yeah we got emotional on real estate and we do it with startups and we do it with because when you really strip away everything and you get to that point I don't think we're used to it even me talking to you you've done a great job of like you know like sometimes I forget like I'm forgot that I'm on you're doing this thing and then I see like I'm like then I got nervous again but you got me to a place where I was like totally in my zone and when you get there you're free and the cool part is that when you get there you're free but then it's recorded So now what's happening is you have a recording of a totally genuine human being obviously or a whole entire team and then when it's put together with Brilliance from what happens is you get when someone's watching it they're connecting to a totally connected human person in their place of of passion so interesting we just finished a video um of one of our real estate projects in Israel that we worked on which isas a project inas and is somebody like and you know it's a it's a piece that like almost gets you gets you immersed in its fast energy guy told me um just yesterday he came over to me he says you know I don't have money nor do I think I'm ever have money to to buy a house locally for sure not and it's fast but I feel like like I'm following the campaign I'm following the video I feel like I belong there like it's like it's it's it's so I'm connected to that what you're showing and that's a good video that you bring out that you know what's really there in a like I said unfiltered way and and then you put it together with proper editing in in order to to keep keep the you know keep the the the the wa the person watching it engaged is is is so amazing and it it's an art it's an art to be able to bring out the best of people and bring out the best of you know those stories those untold stories as we call it and when you do it the right way like you did the right person they again that person may not have the abilities right now but when the right person connects to it it's not it's not a sale I'm not selling anyone anything it's just an opportunity that I'm like it's not a sale like you know it's not a sale you work with any great right real not selling you something this is your home you just need to get just a vehicle to get you to where you got to go exactly so label how how could people get in touch with you like what are the different places so we spend um obviously you go through the site label.com um obviously there everyone needs a video.com which is its own thing um spending a lot of time on LinkedIn uh I feel like that's my one social that I actually kind of you know am there personally we're on the all all the other platforms as well but that's you know more of our teams creating um I feel like it's linkedin's a place where I can feel comfortable um kind of manage my own uh my own stuff that's where we obviously um I live my own little bubble and people ask me all times you know this person I anyone I'm spending time my world with they're like my world anyone else I really don't know many but um but I'm excited about getting out there that's why I wanted to come to uh the the podcast finally like getting out there for the links resource mentioned this episode check out the show notes at www.p group.com podcast we will link to the LinkedIn and to the website you mentioned let's close with the four rapid fire questions are you ready for number one a book that change your life yes great book it was the actually the first episode of this of this podcast was with Michael Gerber great guy number two of advice you got that you'll never forget I was born with one ear yeah my mother's a nurse yeah my mother told me she said everyone's got something some things you can see some things you can't see but everyone has got something wow number three anything you wish you could go back and do differently always want to be a better person but I always feel that yesterday only affects it's only relevant for how it affects tomorrow so I'm hoping you know there are things I'd like to do better as a as a human being and I hope that'll you know hope that'll affect tomorrow and last and final question what's still on your bucket list to achieve I it's really interesting because I mean I'd like to go back to K that's I want to be maybe I'll join you with ausa bring it bring it um but but it's interesting I I made a joke to my team recently I said the projects we're working on are with name or with companies I could have never dreamed of if you would asked me a year and a half ago with my bucket list I would say these names but I'm working with those names and what those projects and the type of projects that I was dreaming of so like I actually don't know what's next so I'm like a little bit like like I'm in a weird situation because we always do the progression thing and then like but now I'm standing there but like I know I need to go to the next thing I'm a little curious where that is so I I I need to I need to start writing the bucket list again LEL thank you so much for joining us I know your time is valuable that is why in the name of our listeners will forever be grateful for sharing some of your time with us today it's been a blast thank you so much man it means the world to me I'm sorry I didn't come on earlier but I'm happy that we had it today thank [Music] you that's my conversation with liel Schwarz my takeaway from this one number one liel emphasizes the balance between technical skills and emotional connection in his photography business he maintains humility in his personal life while being outgoing professionally which helps him connect deeply with clients and offer a personalized experience number two liel highlights the necessity of genuine business representation to prevent customer disappointment he advocates for traditional photography over Photoshop to preserve antic in h shots this belief centers on the idea that ticity builds trust and connection with clients fostering a long-term relationship instead of short-term misrepresentation number three liel emphasizes the impact of gratitude and personal stories on workplace Dynamics especially in Hell kit projects his approach highlights the importance of Storytelling and emotional engagement to strengthen connections among employees and clients number four he highlights how storytelling enhances real estate projects by fostering emotional connections rather than transactions and number five he highlights the society focus on weaknesses over strengths and recommends surrounding onself with those who have complimentary strengths liel also notes that valuing other skills and giving compliments can enhance positivity emphasizing the importance of recognizing individual strengths and that's a wrap for today's episode of the let's look business podcast I hope you enjoyed the Practical non-nonsense advice that our guest shared if you found value in listening I would be so grateful if you could share the episode with your friends and if you could give the show a five star rating on Apple podcast or wherever platform you listen subscribe to the show and get notified every time we publish a new episode The let's talk business podcast is a Pex group original production until next time make it a great day [Music]