Stop Fearing Copycats—Go All In on Your Idea

You just have to have the courage to do whatever your heart tells you to do. >> Pepsi could copy you. I said, "The way it works in big companies, there's zero almost zero innovation. And the time it takes for them to copy you, they already lost all the market share cuz you just got that whole market." >> That's That's correct. >> And if they're going to try to play catch-up, it's already too late. And they're better off just buying you out. >> Remember one time I was going to do something, I don't know, make a product or whatever it was, and I told my father, "Oh my god, if I do it, if I launch it too quickly, people are going to copy me and I'm going to lose it." And interestingly enough, he said that his mother told him about a little product he once made. She said, "If you even think for a second of not doing a business because somebody else is going to copy you, you will lose it. You have to just go into it full force, and who cares if somebody copies you or somebody doesn't copy you. You just got to >> I was having that conversation with my son, and I told him, "Don't think that your idea, you're the first person who has it. On the evolution of the human, this idea, have you ever say I'm going to do this and the next day you realize somebody's already doing it?" It's already there. So, don't be afraid because you're not going to be the only one and you're not going to be the first one. You just have to have the courage to do whatever your heart tells you to do. Go for it and you're going to fail sometimes, which is okay. It's a process. So, your idea, it's not your first and you're not the only one. There's a lot of people with the same