The First On-Screen Text Sets the Expectation

Well, see, you're already doing the right things here. You put some text on the screen to set expectations for the video. >> [laughter] >> So, now I want to know if the text you put on the screen at the beginning pays out in the video. I'm now invested. So, I'm going to watch more of it. If you skipped that If you skipped that little text on that screen at the beginning, your views are probably much lower. >> So, people that think that they're good content creators or they have some good results and they don't put any their policies they don't put any text on the video, they're making a big mistake. >> There's no firm rule. But, if you're just starting out, there are some things that you can do to give you an edge. One of those would be setting up the visuals with text, with something visually stimulating or interesting behind it at the very beginning. And the third thing is captions. If you do have text or talking over the video, adding those captions cuz now my brain has to process what image am I looking at? What is this title? Oh, there's captions going. I'm reading those too while I'm hearing I have four forms of input. I'm not going to leave it right away because I'm just trying to process what I'm even looking at right now.