Inside Chuppah’s New Williamsburg Showroom - The Perlowitz Show

in Williamsburg. I have something to show you businesses. Show businesses, advertise businesses. Sh tells me this is not business related. This is something that's going to blow your mind. Blow me. >> Let's go inside. Come inside. You have no idea what's behind this door. >> I don't. I don't. Is it an office? Is it a You'll find out yourself. Okay, let's go inside. >> Blown away. >> Shia, I heard big stuff about you. >> I hope you have your suspenders tight. >> Kevin, let's go see what Shia had to show us. >> Come inside, K. >> No way. >> What is this? Is that a store? Hardware store? >> Nope. This is the new Williamsburg showroom. >> New Williamsburg showroom. No. No. S come over. I have to show you something. He did not tell me what he's showing me. I knew Shai is involved in a lot of a lot of stuff organizations. But this I did not know. What is this? Talk to me. Sh. >> This is what koopa is. >> What is koopa? What is kopa? Give them understand. >> Koopa helps colors who need stuff to get married to start a new home. Dishes, cutlery, pots, linen, uh pillows, quilts, um whatever you need to set up a home. >> So this is all for a kala who can't afford to go to a regular hardware store to buy out. >> It's not only hard, it's everything to set up the house. >> So you have an organization on the roof. >> You have a relationship called which takes the kala and gives them everything they need to get married. >> That's correct. Correct. And I saw there's no sign outside like you showed. There's no sign on the door. It's a private location. Nobody has to know. >> Every caller gets their private appointment here by one of our dedicated volunteers. Women, they come down with a collar. They're going to spend about 2 hours. They're going to walk around and choose whatever they want. Whatever they choose, everything is in stock. I'll show you soon in the back. We have still a big stock and they walk home. They take it out with them. >> I have to sit down. Sit down. We got We got We got place [laughter] the grass. >> We have places to sit. Here's where the color actually sits down. Yes. when they finish and they wait for the car service or whatever comes to pick them up with the stuff special sitting place for them gets engaged unfortunately in our circles Martin can go and somebody they can't afford it >> right normal families working families they have beautiful families 10 12 children eight children and push through the week whatever they make a salary if he's a bus driver if he's a coiling mom if he's a mama or he works in B&H etc whatever he works in a grocery whatever they do for pan they could pull through the year or the week but it's already choking them >> that's it so they have no choice so we try to make it as the feeling they shouldn't feel that they are getting it's help on the most highest way. >> Wow. Give me a run through. So Kala calls up sends an application. >> They apply. We have a number that they call. We have everything is voluntarily based. We have one woman that runs the phone lines. They leave a message. Every two three days she hears the message. She calls back and she fills out the application on the phone. >> No need to go through emails and sending and waiting. >> You want to make it easiest and the nicest way. Yes. They have to supply on application their roof and we personally call the roof to screen every single case to make sure that they attack a a family that needs help with the wedding. Once the roof is momless that they need they automatically get approved and they get an appointment at the showroom. We haven't borrow until now everybody the entire New York area which is borrowing Monroe Monty Staten Island Flatbush five towns. >> You came to five the whole New York. >> Now we just opened this location which is going to be in use as we talk this week. Wow. >> I mean, it's a shis is going to be right here. >> Every call has a private appointment, a >> private appointment with one of our volunteers. Then we have a whole stack of volunteer ladies and they act as sales ladies. They come down with the color and they help them choose. They help them make decisions. It takes about 2 hours till they match up. >> Kevin table matching to the dishes. >> So give me a stickle run that we we start from. >> We start right here. Come turn around one more time. >> Turn around one more time. We start with the pots. Every color gets stainless steel pots for flyic. We have three companies that they can choose. Stainless steel, Farware, YBM, Milvado. Every part that they want is displayed right here. >> Wow. I love this. Who designed this? >> Right here. >> Can't tell you. [laughter] Very expensive designer. >> Everything did. Every part they can see, they can feel how it looks, what they want. So they get one set of stainless fork. Then they get for milk. They can choose far away four types. Either copper, aqua, blue, red or black. Every part here is displayed here and over there. You see >> two sets displayed. Beautiful. Except for the pots that they get for milking a flying, we also offer in addition a set of frying pans. They could choose either blue or red that they get separate which is displayed right here. >> It's crazy. Next. >> And then we start with the dishes. >> We have I think over 30 sets of dishes they can choose. They got a service for eight for milk service for eight for fly. >> Wow. These are not cheap dishes. >> No, no, no. The most newest modern style whatever the beautiful stores in Barber Williams carry. This is what we have. Look at for example this one is a copy of the Hermes. >> What the Hermes? Hermes is a very [laughter] top company. >> Is a designer company. Same as with this one here. This is also a copy of the Hermes. >> So you carry the top quality, top designer name. >> See this one is a copy of the Janori. >> Wow. Okay. So they get to choose dishes cutlery. Choose service rate for milk. Service rate for flashing. The most expensive newest beautiful modern designs that are out there. This cutlery for example cost $120 in the store per box. Service for four. They get two. >> Unreal. Unreal. Unreal. Moving along. >> Everything is out here in stock. Then they >> so as they walk they put it in their shopping cart. >> That's correct. That's why we have a shopping cart right here. They walk around and they fill up. >> Now this is heavy. Then we take it out of here. But the small stuff we fill up over there. >> Then they get cartridge trays to put in the cot. They have a choice either stainless steel or lucite. Then they get drinkware, glassware. Every glass is displayed right over here. They got also eight glasses plus mugs for coffee. We have three types of mugs because some dishes don't carry mugs with them. So if the color chooses dishes that they don't have a mug, they have another choice of three mugs. So whatever glass they choose, everything is right here and they take it with them. >> Next, >> they have so >> salt and pepper shakers. They choose for milking and fly. >> This is you can store this. >> Beautiful. >> Gorgeous store just takes everything over here. >> Now we have over here the kitchen towel wall. I think it's 10 or 12 designs. They got four kitchen towels to choose. Plus they got their blue and red towels. >> They also have two kinds. This is the most modern. This is still the oldfashioned. They still like it also. So when they have it, they can choose. They get garbage cans. We have a few colors to choose. These are the bath towels. We got four bat sheets, two bat, two hand, and a bathroom rug. >> Wow. >> We have two different designs. Got >> ironers in the back. >> Ironing boards. Boards. We got the most expensive ironing board. >> Legit everything. 75 to $80 in the store each of them. Here are Shabasa tablecloths. For now, we have three. I'm waiting for another one to come. >> Shabas tablecloths. >> It's on the boat. >> It's on the boat. Here we have more kitchen towels. And over there is weekday tablecloths. Look at the selection we have. They got two of them to choose. And of course, they match it up with the dishes. Matt dishes. >> Yeah, it's a whole avoid. >> Unbelievable. Wow. >> And then we're going to our liner section. These are all the They got mattress protectors. Two mattress protectors. They can choose 44 in, 39 in, or they need 48 in. We have that also. They get four pillows and they get two quilts. The best company out there downright. Look how gorgeous they compact. >> So, two pillows. No, four pillows, two quilts, two mattress protectors. >> Unreal. >> And then they get pillow protectors. And then we have a whole wall of linen. They get to choose two sets of linen. The most nicest, >> the most gorgeous, >> gorgeous. We do the nicest. >> The nest dot styles. >> These cost the store about $400 a piece. >> What are you talking about? >> Yes. They got two of them. And every set is displayed here. The sheet plus we have the pillow sheets over there more. So they can see how it looks. You have sheets here. >> Everything is here. >> Oh, they can feel it. Look at it. >> They can feel it. See it. This is insane followers. This is all for free. You get to choose the highest quality, the highest beautiful. >> Let me let me let me let me correct. It's not for free. We ask a few hundred just to make them feel that they gave something that they bought. Not it works very well for their end. >> What do you mean you didn't always charge? >> For years we gave everything for free. The past few years that advised us to take a few hundred from them. So >> they feel that they could they feel better. They feel like they actually >> like they bought something. Now they >> What do you charge them? A couple hundred. >> $650. $650 out with that. >> It doesn't even cover the pillows and quilts in the linen >> and they walk out with >> walk out with over $5,000 worth. >> Unreal. So you're saying you do it just, you know, and if they can't afford that 60, >> then we we have I just had it this week. >> They're saying they have six of this for them to feel good. >> They don't have they don't have >> Wow. >> This is the >> brooms, dusters, sponges, and mops. >> Unreal. Unreal. >> Oh, here's the stock room that we have. Whatever you didn't see over there displayed, we have a full stock room over here. Everything is there. >> Not normal. Not normal. >> The kitchenet area. So while the color is here with the mother, if they want they can make a coffee, >> chocolates. Correct. Candies. And here's a wall of all the kitchen gadgets. >> Measuring cups, brushes, knives. >> All types of knives. Blue, red, colored can openers, spatulas. >> Wow. They got to choose everything. >> Stainless steel. >> Stainless steel. Unreal. >> We're not finished yet. K. We still have one wall. This is the wall of the small appliances. >> Ironers. >> They got irons. They got hand blenders. >> Hand blenders >> and mixers. So choice either black or white. crackpas chose either 4.5 stainless or six quart. >> What are you talking about? >> They got whisks to make the sour do. >> And here they get to choose. Not to choose, they get uh mixing bowls, stainless steel. Three sizes. They got one small, one medium. And we have in the bag the large. Here are cutting boards. They have a choice either wood or this one. >> Unreal. >> Pasta strainers here. >> What you talking about? Yeah. Bring mixers. >> Yeah. Yeah. Brawn food processor. Sorry. >> This is one of the most expensive items. Yes. Yes. This is also top quality uh hot water percolator. Then they they got two crackers. They got a red one and they got a white one for people going for flight. These are the the strainer the sifters for the sifters for the >> expensive pieces for the pasta. >> And we got this also very very top top quality >> for the asai bowls for the juice juice machine. >> Shia, you blew me away. Shia, >> I can't believe it. How many years you have this organization open for? So about 15 years already but now do you see do you see what what our school does >> we help a few hundred cars a year >> few hundred and you said from all communities >> all communities in New York area >> five towns flatbush bar park unreal unreal >> over a million dollars over a million dollar budget here >> yes it keeps on going up because now with the tariffs everything is going up everything >> what happened before except the deals that we have with a bunch of companies and other companies companies and they're from with us in the mitzvah they give us for course price but even their course keeps going up >> wow I don't understand how did a kalip pull before >> can't answer you >> unbelievable >> it's a very very big question that I don't have an answer >> sh the mitz that you have mind the sip you have probably you get a lot of feedback from from families that uh invitations >> and they write letters in it >> most of the invitations have a beautiful beautiful letter attached to it or on the invitation with how appreciated they are and I would say most of the letters have the same line which which I saw I realized how they felt and how our volunteers made them feel so special not so they didn't have that feeling that they are getting not most every letter of course whenever I got a letter I send it out to all the volunteers let them let them get the because they do the job they come down with the colors >> uh I get a lot of phone calls yeah I just put on the phone recently this week with a a mother and she just started crying on the phone she couldn't even talk it's good wow And I'm glad she's happy. >> Unreal. Unreal. >> It is what it is. >> What if sh somebody wants to be a with you? They want to sponsor a constantly. They say >> look at this place. This is one of our from can't say your name. But >> what mean place for free? >> This is a big Correct. >> Unreal. >> Yes. So everybody could be a We always looking for from >> shy. What's the phone number to reach out? One of the biggest >> call they could call me privately. My cell phone. My cell phone. >> Yeah. >> Shy. Who doesn't know my cell? [laughter] >> It doesn't stop. >> 917-544-6170. want to sponsor a color, feel free. It's about $35, $3,600 a kala. The cost what we pay, >> they walk out from here with over $5,000 as we spoke before. We only ask them for $650. And if they don't have it, we help them either way. Anyway, >> wow. The ladies here don't get paid, the ladies. >> Everything is volunteers. Everything is volunteers. >> As a matter of fact, I kept on getting phone calls the past 3 weeks. I have no idea how the word got out from Williams ladies. I don't even know who they are. Hi, Mr. Fug. I hear you opening up a showroom in Williams. I'm looking for a job. And I keep on telling them we don't have jobs. Everything here is a [laughter] volunteer. So I can be good volunteer. I have a lot of time. Okay. So I told them to come back in two weeks. We have already a crew of volunteers ready and starting this week already. We have scheduled >> this week starting the first. It's also gorgeous design. No. They feel like they're walking into that high-end beautiful showroom showroom >> came out super clean. >> Nothing is missing here. You have separate secret. I can't do it cuz I advertise for a lot of legit stores and showroom. But this is not a store. This is the stores. Let them make this. It's gorgeous. Stunning. Continue your >> Look at this. Look at this guy. This is a brand new set that just came out this month. It's bone china. >> Wow. >> Feel it. >> You see? You see my fingers? How do you know if it's bone china or if it's possible? >> Yeah. Feel it through the light. That means it's bone china. [laughter] >> Keep it up. This blew me away. And I'm sure if you come down here, I don't know if you're shy less, but but if someone can get connections, I'm sure if you donate enough money bring you down, this will blow you away.