Ultimate Design in Boro Park: Stunning Woodwork - The Perlowitz Show

Kevin, I always thought that the famous Ultimate Design workshop shop shop where they make all the wood is somewhere far out on the warehouse, but you wouldn't believe it. We're standing on 39th Street between 12th and 13th Avenues right here in Bar Park. And here is the actual wood workshop of ultimate design. I got to show you this place. >> Okay, so every morning we change the blades for the table saw. So, we make sure that we put in a new blade and the cuts are precise and clean cuts. Okay. So, taking off the security switch and we're going to start cutting the shaws. This is what happens when the boss himself got to do it. The boss, why did the boss have to do it? We work today. Every day is a different day. Beautiful clean cuts. Heat. a blade over here. Things happen sometimes. You have to be very careful and you have to know what you're doing. You have to have years of experience. >> Wow. Wow. >> So, what we're doing right now is we have a customer that uh needs his unit to be resized a little bit smaller. So we cutting the all the shelves and all the parts and then we'll be able to put it back together in the coordinating way. It should be sufficient. >> Wow. So that's the model of having a local shop, not somewhere out in the states, not somewhere overseas. >> We can do everything over here in the shop. We do most of the most of our work is done right here on the premises. >> Amazing. >> As you can see, we have the machinery. Uh we have the table saw right here. We have here the other machines. We're creating now a crown for our customer. You'll see it soon. Done. A crown. A crown for the top. >> A crown that goes on top of the unit. And the customer is going to be able to get a beautiful crown. The choices. We have the biggest, the largest selections of crown in the tri-state area that we offer for customer. We keep it in stock. >> Really? >> Yeah. We have close to eight different types of crown. >> Jeez. >> You'll be able to see upstairs in the showroom. >> See it? Wow. I love the moldings over here on top of the uh on top of the these are moldings. Yeah. >> This goes on top of the swim shank. What's he doing over here now? >> He's cutting. He's preparing now for the crown to be prepared. >> Crown on top of the swim shank. It's a beautiful design. All handmade, right? >> Nope. No, >> this is not this is this is this is all the machine. >> All machine. >> Yeah, that's called embossed crown. >> It's a funny handmade is better. I think machine made is better because the machine is more precise than >> it depends on what there are certain things that machinery are are either CNC are not so qualified to do. For example, I'll show you right now here. Take a look at this door. >> Okay. So, all of these carving on these doors are done by hand. >> Mhm. >> Okay. Um, this is things that there are machines that able to do that, >> but they're very precise and the cost is probably more greater when you do by [snorts] machine than you do by hand. >> What's he doing over here >> now? He's going to stain the door. Finishing staining it. >> Stain the door. That means the finish, >> right? Nice. Wow. Beautiful. So the fact that everything is done in house here in Burbach, not far away in some warehouse, right? You can control the entire process. >> You can control it. If somebody wants you to customize it more, change it, redesign it, refinish it, you can always come right back here and do it. Unbelievable. >> Okay. So here you can see Mr. uh George, he's applying the molding on top of the doors. Okay. Uh we have about um also nine different types of molding in stock that we apply on doors. Um, and it makes it a lot less cost effective for the customer that we stock everything and we're able to do it right away. >> Wow. So, right here in the house, it's a nail gun. See, the nails are so small, you don't even see it from the outside, right? >> Correct. >> Get my kick. He's putting those nails in. >> You don't even see it, you know. >> See here, you can see how we're installing the crown. >> So, this is the crown that he's doing now. >> He's actually putting them up with the same nails. >> No, actually there these nails actually 18 gauge nails. They have to be a little bit stronger. >> Beautiful. The more the number is going down, the higher it is. >> The the bigger the nail is. >> Bigger the nail is. >> Beautiful. So, this is going to get after stained and ready to go out. >> Ready to go out. Correct. >> Customization. Wow. Beautiful. Customized by the ultimate design. >> Okay. So, let's go upstairs to the showroom. You'll see our great beautiful showroom. We're in this location already for about more than 20 years. >> 20 years. >> More than 20 years in this location. >> Wow. Beautiful. >> We We actually have two warehouses. >> We have a 10,000 ft² warehouse in Middle Sex, New Jersey. Mhm. >> where we keep all our inventory there. However, we still have another warehouse right here in Brooklyn in Bor >> that we kept we keep over here all some of every stuff and we able to come and pick up customer can come in and pick up today literally almost as many units as we have in stock to pick up and go without delivering installation. You can do it delivered in assembly to >> hold on. If I need a bookcase in my house or two bookcases or three bookcases, I can come down here. >> You come here, pick it up, you pick it up, you take it >> and you save money from installation and >> yes [clears throat] a person will save money. We don't truly we don't recommend it because it's better than it's being done and installed by our people. But for one single or two single units, a person needs it right away. >> Goes into the minivan right here. All these stuff are book. >> All the book is over here. Stuff here is everything is stock. >> So if a guy is handy, he knows how to put together the bookcase himself. Come out here. Ultimate. You have a stock and borrow park. Pick it up, take it home and put it up himself. And he saves money installation delivery and all that. Beautiful. Wow. Okay. Let's go to beautiful showroom. >> Beautiful ultimate design showroom. >> Wow. >> Okay. So here you are at the showroom of Ultimate Design. Here you can see some of our product installed built into the wall. >> Wow, this is beautiful. >> Okay. LED lights inside. >> Beautiful. >> Built-in bookcases. That's so cool. Built into the wall. That's the latest. >> Yeah. Some of the latest design. >> And you can see continuously our beautiful showroom. >> Ah, >> I can see it. So, it goes down to the generations from father to son. >> Father to son. >> Apple doesn't fall far from the tree. >> The apple doesn't fall far from the tree. You can say that again. Gorgeous. Oh my goodness. Look at that corner piece. What in the world is that corner? This is a masterpiece. It is who? >> Well, again, this is to show our capability of what we able to put together for clients who are looking for more a higherend product. Wow, this is stunning. Out of the world, this is magnificent. >> You can see here a small version of our kaidesh. This kaidesh was actually built in Mansi. This medish is called Nickelsborg. >> They have this exact >> They have the exact same kaidesh that you see here. >> Nice. >> Okay. And you can see here there are more do. There's >> Wow. Nice. Gorgeous. Gorgeous. Nice piece. >> All of these pieces that you see here were actually done for customers. We just made a miniature of each and every one of >> yourself. Oh, even for ourselves to sell it. So customers etc. >> This is belts. Where's these bells? >> These belts. This was done in Saratoga. >> The belt in Saratoga, >> right? This is in Saratoga. >> Nice. >> Yeah. >> Nice. Nice. >> And >> so, let me let me see more over here. >> So, here you have all our bookcases. >> We're currently running a very very big sale. >> Okay. >> I don't think we have ever done it since we opened it up. We're giving away things as 50% off. >> 50% off. >> 50. >> No gimmicks. >> The last week and a half, we had a literally probably more than a few hundred people coming in here and taking bookcases. Bookcases. Bcases. Um, this this is a price that is never will never be again. >> Wow. Kevin, you heard that? >> Basically, if you're looking at a book like that, it usually goes for $500. >> Okay. >> Right now, we're selling it for $250. >> Kevin, look at that. And this is quality. This is%ida. >> So, let me let me let me let me introduce to you to what we do. This is not this is not what we call plywood. This is 100% solid wood. >> Mhm. >> Okay. 100% solid wood. Straight through. Yes. The entire cabinet is built from this material. >> Mhm. Now I'll show you something more. >> Anybody who comes in and mentioned your show >> plewood show you get a show ultimate box >> will get a tool box. >> Beautiful. So you know how to uh >> it's very good for very started home. Whatever small tools they need organized. >> Beautiful. Gorgeous. >> Beautiful. >> So let me ask you one more question. Ultimate design. You said you're open for a very long time. >> We're in business for just almost 30 years now. >> 30 years of business. >> Yes. >> So this is in your blog. >> 30 years. Yeah. I'm in this line for close to 40 years. and I'm working for myself for almost 30 years. Um, I'm going to give you a statement. We based on our calculations, we sold over 100,000 bookcases. >> No way. >> Over 100,000 bookcases sold over here. We actually have the first invoice and you can see no gimmicks. We start from 00001. What's the name? >> Kyle. >> Kyle Mataf. >> Yeah, >> they were your first customer. >> They were our first not in my times. I wasn't here then to be honest. [laughter] However, yeah, we have every customer and actually we are you could go over to the table over there. I'll show you. We're middle of organizing all the files again was a project each and every customer. We still have it. This is around 14,000. We have all the numbers. Every single number. So, right now we're hitting close to 15,000 customers. >> Customers. >> 15,000 customer. And the interesting thing is because we're already in business for 25 plus years, we have the second generation. >> Wow. So father and son, >> father and son, mother, they bought their their swim and ultimate design. They're coming. We have a young couple from Anakinda. We still have yours and we love it. >> That's amazing. >> And now we go to the next step. >> It's almost like a doctor's office where you keep a patient's file. We keep the file. So if they have an issue, they come back. So any customer that calls us up and we they want to add on a unit, they want to know what color they took, they want to have the size of the unit because they want to move to a new house, >> we could actually open up the folder and see what they purchased. Going back to customer number one, >> can I see that customer number one? I just want to see the look how cool that is. >> It costed them $31. >> No, $31,500. About $31. [laughter] >> So back in the day was like >> talking about over 100 foot of bookcases. >> It's not a This is unbelievable. First one 30 years ago. Wow. Wow. Wow. Wow. A book from Alan. This is this all the stuff you made in your work time. >> Honest truth is it's not everything. [laughter] >> This book in order to make everything we're going to have to make a book every year. >> But yeah, all of these all of these stuff that you see in the book technically anyone can come and see it. Um it's stuff that we have done carved out extremely. Now these are this is custom custom pieces. Let's not let's not fool ourselves. This is um custom specialized. How does it work if someone wants to do a custom piece by you? >> So there's two ways of going about it. If someone wants to have a custom equation, a lot of time they bring the design already. They give us a plan and a design and we have to modify it because they're not woodworkers. So we go through each and every step based on the measurements. I don't want to tell you how many hours of of hours of hours that we have to put in every kesh. However, there's also another option in kesh like this. This is what we call a kesh. It come it could be available in different colors if we want. And we could do it with the flower. We could do without the flower. We could change the crown. Now, the benefit of it is it's not just stuck that it's pick it up tomorrow. It's stuck that we have all the pieces and we customize it to the size of your safe. >> So, don't worry about that it's not going to fit. It's going to fit in. We'll make it to work. >> And it's a lot lot cheaper than >> 100% 100% more cheaper. We also offer beis readymade beamis. >> Ready. Now, these beams right now actually we're going to be selling them. It comes available in three colors and we're going to be selling them at an amazing price. $500 a piece. >> $500 a be. >> $500 a be or a tender. We have a kazender. We can make it into a rebender. really >> whatever they want. Now, regarding I'm going to give you a little sneak peek of that we're actually building right now. Just for half a second, as you can see on my screen over here, >> this is a fully fully custom um coming up soon. Secretish. >> So, you're working on that >> and we're working on that. There's a lot of hours of hours of work put into it. The hours of work is going to be seen at the final job. >> Wow. So it's unbelievable that you and your father technically in your hands in your two hands in your fore hands you have hundreds of toy that are laying in your fore hands >> and thousands of gammudas with with with 120 of they put all the are laying in your shanks >> off in scale you're good to go man lucky you lucky you k I want to show you the little process of technically how it goes through for a bookcase a customer comes into here so usually they look for a three-piece unit a two-piece I I can show you very quickly of how the process works and and it's very simple. We try to make it as simple as possible for the customer. So after we sit down and we go through the size and how many units they want, usually I bring them over here as most most as I can and they could start choosing first of all they could choose the color. We have many colors available and then we have moldings. You could do it with a crown, you could do with a trim, different pricing of course, we could do it with doors on the bottom. We have different options as we explained down before in the shop. All of all the options over here so you can see everything over here. Now, even when you do a full swish, no one has to think that they have to go fully custom. >> Plus, our swam a 10 x10 will use our stuff that we have and it's going to be semi-custom >> and it's going to be a lot cheaper >> and it's going to be a lot cheaper and it's going to look beautiful. >> Wow. >> No, no issues with it. We can work with the sizes and I can actually show you some stuff in in what I have done in the past, a few pictures and people would think first of all, yeah, this is fully custom. It's out of my budget. We can make it work. So, the address is 122939th Street. We're between 12th and 13th Avenue. Our showroom is on the second floor. >> What's the phone number? >> So the phone number is 718-4377272. That's the phone number of the office. I will give you my personal number because you could reach me by WhatsApp as well. >> WhatsApp WhatsApp WhatsApp 91720-6159. >> Amazing. >> And you can send me a WhatsApp. I try to respond to everyone within the same day. >> Okay. When is the sale? >> So the sale is met going to be until the end of January. >> Till the end of January. Look at the Look at the 50% off. Is 50% off. $250 a piece. Ultimate design. Your woodwork when it comes to beautiful. >> Remember to pick up the kit, the tool kit. When you approach, you get the tool kit.